Peopledesign
Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Positioning
Mark Rhoades, President, Fellowes Contract
Let’s get started.
What we do
We conduct internal research to understand your strategic intent, history, and challenges. Then we conduct external customer and influencer research to find unmet needs and opportunities. We prepare strategic recommendations for a sustainable path forward.
⚡ Stakeholder interviews
⚡ Strategy review
⚡ Market/Customer research
⚡ Competitive research
⚡ Strategy modeling
⚡ Value proposition refinement
What you get
We present you with a concise insights report with actionable insights and strategic implications.
📋 Category definition
📋 Audience insights
📋 Behavioral personas
📋 Brand claim
📋 Key messages
📋 Alignment of support actions (CX)
📋 Strategic opportunities
📋 Action Plan