Kevin Budelmann

President

Kevin likes to say he’s not the smartest guy at Peopledesign, but that he’s smart enough to hire smart people. His modesty balances his accomplishment as the president of our firm, a designer with a rather large award horde, and speaker and judge at design events and institutions across the continent. Kevin studied computer interface design before it was cool at Carnegie Mellon University, while gaining his degree in graphic design, and before pursuing further study at The School of Design in Switzerland. Kevin likes business, studies commerce. He has studied the inner workings of many businesses in many industries for the past 15 years, learning a lot about how messages travel, how leaders communicate, how sales stories are crafted and told, what customers and clients need. He’s fascinated by large organizations, communications problems large and small, and how new technologies are both fixing problems and creating new ones. So he spends half his time helping leaders communicate, and half his time running People Design, the third half learning about new technologies, and his fourth and best half he spends as husband to Yang and Dad to Lulu, Toki, and Bruno.


Kevin is co-author of Brand Identity Essentials, a book about brand and graphic identity.

Serves as President of APDF, Former President of
AIGA West Michigan, and an Adviser to Design West Michigan, TEDx Grand Rapids, NewNorth Center and Grand Rapids Magazine.

Contributor to RockPaperInk and DesignEnvy blogs.

Kevin's work has received much recognition from many organizations, including Encyclopedia Britannica in a chapter entitled Graphic Design: The Digital Revolution. He has been invited to speak and jury design competitions across North America.

Kevin holds a BFA from Carnegie Mellon University School, attended The School for Design in St. Gallen, Switzerland, and a Harvard Business School Executive Education program.


Posts by Kevin Budelmann

Seems like we've got a lot of brand identities being announced this week, so let me provide a summary if you're not keeping up.Last week we helped Interface launch Interface Hospitality at HD Expo in Las Vegas, under the umbrella theme of "DYF: Design Your Floor!" We've posted images from the show, the DYF movie, advertising and print collateral.This week we announced the next step in Guilford of Maine's transformation, which will come to fruition at NeoCon in Chicago next week. More
We were early instigators to form AIGA West Michigan in 2008. I served as its first President from its formal inception in 2009 through April 2011. Here is a letter I sent to members upon stepping down from the board. More
Welcome, TED, to Grand Rapids. We've been a fan of the TED Conference for years, previously having been a fan of its founder and information architecture icon Richard Saul Wurman. Information Anxiety is still among my favorite books. More
It was nearly 10 years ago, right after 9/11, that Yang and I were invited to speak at the A! Desino Mexican National Design Conference in Acapulco. My talk was about design process and working with "good" clients.A few years later at an AIGA conference, when someone asked how "big-time designers always show such cool work" Erik Spiekermann, one of my heros, remarked that while at big shows like this, everyone shows the cream, but of course "under that cream there's a lot of dark coffee. More
A few years ago, blogs were all the rage. Now blogs set the stage.It's amazing how a few years ago, blogs became the next big thing, commanding time an attention. More
We've been in the web game since our inception almost 15 years ago. In that time we've experienced several big technology waves, best explained this informational video by friend of the world, Ze Frank:  We focus on the needs people as a result of these changes. Our clients and their customers have gone from shell shock, to acceptance, to bureaucracy. More
Yesterday, Fast Company's Co.Design blog wrote a nice entry about our website for Herman Miller called Discovering Design. The site is several years old, but it's a good testament to the staying power of good design - the website, but of course the products themselves. More
Last week, Starbucks announced that they were changing its logo from the familiar green circle to the somewhat less familiar siren in the middle of the circle. The mark is still green, but they've lost the circular type.Later that day, the AFP (Agence France-Presse) contacted to comment on the new mark, which was already causing stress among Starbucks strict constructionists, or at least media that feed on debate. More
Every year, we give out a book to our team members. This year, it was Dan Gilbert's Stumbling on Happiness. I picked the book up after this year's annual APDF Exchange in NYC where Stephan Sagmeister explained his philosophy on taking time off. More
(n) Banquet, a ceremonial dinner party for many people(n) Something experienced with great delight(n) A meal that is well prepared and greatly enjoyed(n) An elaborate party(n) Peopledesign holiday party(v) Partake in a feast or banquet(v) Feed, gratify More
Another Pecha Kucha image.He's chill, he's hot, he's a dance machine.Ice's raps are considered "above ground" - wholesome and positive. More
Yang and I are in Santa Monica for an APDF board meeting and seminar, and a few of us were invited to visit the fairly new Continuum office in Los Angeles. Another treat was that this building was the original Eames office, where many of their early prototypes were created. Great stuff. More
Another image for a Pecha Kucha event. More
Next in a series of images I presented at a Pecha Kucha event. More
Another in a series of images I presented at a Pecha Kucha event. More
Lately I've been thinking about mentors, heroes, and legacies.When I started my design career, there was an established model of mentorship. There was a short list of designers (mostly white men), and an even shorter list of respectable design publications that everyone looked up to. More
Part of a series of images I presented at a Pecha Kucha event. More
Last year I was asked to be among the presenters of a Pecha Kucha-style event as a part of the Nosh Night series sponsored by local arts organizations including AIGA West Michigan. Rather than showing commercial work, I unearthed images from my sketchbooks. Recently I unearthed them again, and thought I'd share few of the images. More
Soon, if not already, everything will be designed. People, places, things, experiences. It's only a matter of when, how well, and to what end. More
Earlier this week, I met in NYC with design organization leaders (AIGA, APDF, DMI, IDSA, IxDA; invited but not able to attend were GDC, RGD, and SEGD) to discuss how we might work together in this increasingly multi-disciplinary world. The meeting was organized by Ric Grefé of AIGA, and while I serve as a regional chapter President of that organization, I was there representing APDF in my role as VP of that group. The meeting was substantive and stimulating, though getting disparate organizations to work together can be difficult. More
I've been thinking about designing identities lately. First because Yang and I have been asked to write a book for Rockport to be called Brand Identity Essentials, which will be published in 2010. Second because the studio has been working on several new names and logos for various clients, which naturally brings these issue to the fore. More
Funny how my life has evolved to be a balance between working to earn great work (demand), and working to earn great people (supply). As with most scales, as one end goes up, the other goes down. People Design is a balancing act. More
Everyone talks about branding, but only the best leaders are willing to address the real issue.A brand is nothing more or less than the perception of your organization in the mind of your audience. That perception is shaped by experiences – a series of touchpoints as they encounter your product or service. More
I've attended two learning sessions recently that reflect a clear trend in marketing practice, and also, happily enough, reinforce our work in building great customer experiences.The first presentation (sponsored by the local AAF chapter (formerly the Ad Club) was given by Shari Short, Director of Strategic Research at Aloysius Butler & Clark (AB&C!) in Delaware, who talked about social marketing principles and techniques. Short could have been singing right from our songbook, particularly the verses about getting to know your audience through deeper, qualitative means rather than relying on straight data and demographics – too often the approach for marketing efforts. More
Last week I participated in a live video seminar with innovation guru Tom Koulopoulos and found it helpful on at least two fronts.First, this "Innovation Master Class" is clearly targeting business leaders who lead innovation groups, are working to encourage more innovative behavior into their organizations, or are managing incubators funded to encourage local growth. Innovation, of course, is easier to theorize about than do, and large organizations in particular can find it difficult to focus on developing innovative value for their customers. More
Last week, we lit a match. There are AIGA chapters in Detroit and Chicago and student groups at local schools (GVSU, FSU and Kendall), but there is no professional group in Grand Rapids. As a way to encourage a maturation of the local design community, we have long planned to start a local AIGA chapter in West Michigan. More
When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I'm happy to announce that we continue to grow and fit into these new clothes. More
Last night I attended a Haworth-hosted kick-off event for Design West Michigan, a regional, cross-disciplinary design organization. Focused on exploring "design as an economic building block for the region" the DWM was seeded by a federally-funded DOL WIRED grant, working with The Right Place and Lakeshore Advantage, and part of the Innovation Works initiatives. We're connected to these efforts in several ways including the development of the Innovation Works identity and Idea Portal. More
Original author Marie-Claire Camp Marie Claire and half of our interaction team are attending An Event Apart, down in New Orleans. This dispatch was the first in.. More
Original author Victor Sirotek Have you ever wanted to send beautiful, image rich email messages to clients or friends? The most recent update to Apple's OS X, known as Leopard, included a large update to the Mail application. Mail now supports stationery design for your email. Stationery is an easy way to send emails that are more casual than formal email newsletters, but more visually rich than a standard text message. More
Original author Marie-Claire Camp So you're reading your favorite blog or news site, and you see a link for their RSS feed. What could that have to do with you? Why should you care, and finally: What is an RSS Feed? Check out this really great (simple) explanation video RSS in Plain English on the Common Craft Show. Here's another one called How to explain RSS the Oprah way which is kind of girlish, but offers the same content in text, rather than pictures. More
Original author Victor Sirotek More and more companies are realizing there is a lot to be gained by joining the world of user-generated content. Think Facebook or Myspace, but with a model that allows users to submit and potentially monetize their ideas. I can't help but think that by allowing individuals to create and experiment on a global platform, companies will find that it increases innovation, brand loyalty and can be quite lucrative. More
Original author Geoff Mark We've been reading a lot lately... More
Original author Marie-Claire Camp I'm a big podcast fan. I currently subscribe to and actively enjoy 31 podcasts. Because I travel between connectivity hotspots and black-holes in my life, I download a bunch of shows, lectures, and presentations when I have a connection, and then listen to/watch them later when I'm off the grid. More
This past Wednesday, several of us attended a presentation by Michal Lorenc of Google, sponsored by AimWest. It was pretty high level, so while it was nice to hear what they're doing from the source, we hoped for more depth. Of particular interest was the rapidly evolving Google Apps which we are exploring for our clients, and for our own use. More
Last Friday I attended the second SEED conference in Chicago. The "One-Day Conference on Design, Entrepreneurship & Inspiration" is put on by 37signals' Jason Fried, famed Chicago designer Carlos Segura, and Jim Coudal of Coudal Partners, The Deck, and other endeavors. We've been fans of 37signals long before they became a product firm, when their website looked like this, and of course are ever fans of t. More
For the last several years, we've sent custom-designed wrapping paper to our clients, partners, and friends as our holiday card.Several of us have had corporate jobs and know what it's like to get a lot of useless stuff in the mail around the holidays, so we thought it should be useful. We wanted something that invited a creative divergence -- but had some rules. More
Last week, Yang, Julie, and I were interviewed by local radio personality Shelley Irwin on NPR affiliate WGVU. Broadcast on Monday morning, you can listen to the interview here. Thank you, Shelly, for the nice interview, and hats off to Clare Wade and Dalin Clark for setting it up. More
Our son Bruno is four, and over the last few months has been learning to write. Yang picked up some lined sticky note pads for him to practice on, and he naturally began posting labels on things he could identify, including his sister. It was interesting and surreal to see these when I came home from work. More
Michele received her copy of Helvetica (the film, that is) in the mail. We're going to watch it as a group in our next all-company meeting. More
The first user interface projects I worked on were all about the spec. This was about 15 years ago, before the web became the Web, before the dot coms. The approach to software development started and ended with a thick specification document. More
Today we hosted a group of design students from Ferris State University. It was Alison Popp's class, an alum of both People Design and FSU, where she now teaches. Brian, Adam, Yang and I were happy to oblige as we often do with area schools. More
Several of our projects are being recognized in the Creativity Annual 37 awards publication. More than 2,700 entries from 37 countries were submitted. Our winning entries are: Spout advertising campaign (platinum award) and amenities (gold award) Cumberland Furniture advertising campaign (silver award) Dyer Ives Foundation poetry book (silver award) Grand Rapids Art Museum mug packaging (gold award) and identity system (merit award) Herman Miller Discovering Design website (silver award) Izzy product brochures (gold award) and furniture catalog (merit award) More
We formally launched People Design Inc on November 1, 2007, with a party for clients and friends at the brand new Grand Rapids Art Museum.It seemed like a great place to hold the event since we had been working with the museum on their new identity, promotions, signage, and website -- and because it's right down the street from our office. We had a wonderful turnout with more than 200 people crowding into the main hall. More
Almost four years ago, right after our first child was born, I had the idea to change the name of our company to People Design. My wife and business partner, Yang Kim, holding our baby boy, said, "Now?" I purchased the web domain name and sat on the idea for a while.Baby StepsChange can be scary. More
HBS
It's been a week now since Yang and I have returned from Harvard Business School. We were there for the AIGA Business Perspectives seminar, an MBA-style crash course in business basics including the basics on strategy, marketing, finance, and so forth. Case studies. More