The Right Message

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The Right Message 
How sales and marketing leaders move beyond surface-level claims

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✅ Webinar Presentation
✅ Webinar Q&A

See also:
⬇️ Webinar Presentation Slides

Many of our clients tell us, “We just need to get our messaging right.” Our research shows that audience and message clarity are among the top five challenges for built environment marketers.

This webinar addressed building more targeted, resonant, and sustainable marketing communications. We’ll explore how to define your audience with greater precision, craft messages that go beyond surface-level claims to create meaningful connections.

✅ Identifying the right audience

✅ What to say

✅ Beyond product claims

✅ Differentiated claims

✅ Content planning