Winning the Specification Journey

Insights / Winning the Specification Journey

The specification process is the most underleveraged growth lever in the built environment. These articles show how to win it.

BE Insights

Who Owns the Specification Journey?

The way products get specified in the built environment has been changing for decades. Here's what's driving it, where the channel is headed, and what manufacturers and dealers need to do differently.

Absorbing Complexity

In order to create simplicity, organizations have to absorb complexity.

Digital Specification Shapes Marketing

The role of marketing in the evolving specification process.

The Wisdom of Salespeople

Sales are the lifeblood of any organization, but salespeople have even more to offer.

Customer Experience Systems

Balancing the needs of customers and organizations with systems thinking.

25 Lenses for Experience Design

Creating experience design systems – customers, users, employees.

Please Rate Your Experience

Human experience, a product of consciousness itself, is hard to define and evaluate.

The Push

Commercial furniture manufacturers are being pushed toward retail.

UX of Work

Physical, digital, or hybrid experiences are part of what’s next.

Measured Success

Metrics are great, but be careful what you measure.

Download: 25 Lenses for Experience Design

Customer Experience Management

The Most Important Things (Are Nobody’s Job)

Customers are looking for meaningful experiences. Brands need to connect the dots.

Brand IP (Intellectual Property) - Protecting Brand Investments

Protecting your Brand Investments - Brand Intellectual Property

All Topics
Strategy for Stalled Growth
Competing After Consolidation
Brand That Actually Sells
Winning the Specification Journey
Digital as a Growth Engine

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