Peopledesign
The growth strategy firm for the built environment.

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Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

 

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
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Podcast
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Brand That Actually Sells

Insights / Brand That Actually Sells

 

In a specification-driven market, brand is either working or it isn’t. These articles are about making it work.

 

BE Insights

Amway Atmosphere Thumbnail
Brand Meaning

Brands are about perception, communication, aspiration, and identity.
Peopledesign Positioning graphic
What is Positioning?

Five easy questions. Hard answers.
The Right Message 1
Webinar Video: The Right Message

How sales and marketing leaders move beyond surface-level claims
The Right Message 1
Download: The Right Message Slides

Download a the slides from our webinar on The Right Message.
Peopledesign Brand Psychology 01
Brand Psychology

Brands are about what people think.
Peopledesign Brand Evolution 01
Brand Evolution

Change is inevitable, but the rate of change for a brand is a strategic choice.
IMG 3603
Connect with Your Customer

5 steps for creating a sustainable advantage in the connection economy.
Pale blue dot
Sustainable Brands

What is a sustainable brand?
Bie2 Pages Thumbnail
Brand Identity Essentials

100 Principles for Building Brands
Downloads Thumb Brand ID Framework
Download: Brand Identity Framework

Download the framework from the book Brand Identity Essentials.
Greenwash3a
Bridging the Sustainability Gap

Practical steps toward a meaningful strategy,
Peopledesign Brand Evolution 02
Creating Brand Standards

Creating actionable brand standards.
Audience
Who is Your Customer?

Getting in front of the right people.

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Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

 

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles