Competing in a Mature Market

Insights / Competing in a Mature Market

Consolidation, commoditization, and compressed margins are reshaping the built environment. These articles are about winning when the easy growth is gone.

BE Insights

A New Century of Innovation

The Industry at a Crossroads

How Consolidation is Restructuring Contract Furniture

Leaders across the built environment must revisit their positioning, brand strategies, and go-to-market assumptions.

Beyond Optimization

Beyond the age of information is the age of choices.

New Leadership Priorities

A modern strategy has new requirements.

Products Solve Problems

To stay relevant in a shifting market, manufacturers must refocus product strategy on customer needs.

Furniture as Technology

Business model innovation and product innovation go hand-in-hand.

Adopting an Industry Narrative

The commercial interiors industry should speak with one voice.

All Topics
Strategy for Stalled Growth
Competing After Consolidation
Brand That Actually Sells
Winning the Specification Journey
Digital as a Growth Engine

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