Kevin-02.jpg#asset:33551

Kevin Budelmann

President and Co-founder
Kevin oversees our strategic direction and helps manage client relationships as designer, strategist, and change catalyst. His work in business, brand, and service design spans 30 years. Kevin has focused on building brands since his first job at Herman Miller, the iconic global design brand based in Michigan. In addition to working with over a hundred companies at Peopledesign, Kevin co-wrote Brand Identity Essentials, a book for brand designers and educators worldwide, now in its second edition.




Current President, IxDA Global (Interaction Design Association)

Adjunct Professor, Northwestern University


MDM Master of Design Methods, IIT Institute of Design


Former President, APDF (Association of Professional Design firms)

Co-founder and former president, AIGA West Michigan



Kevin has been interested in the overlap of business and brand building from early in his career, as a consultant and writing a book on brand-building, later earning a masters degree from IIT Institute of Design in design-led innovation (design thinking). Today, he is an adjunct professor at Northwestern University, and regularly conducts workshops and speaks on strategy and design at various universities, industry conferences, and client events.
Kevin has been on the forefront of design for technology starting with his undergraduate degree from Carnegie Mellon in Pittsburgh. There he was among the winners of an international competition sponsored by Apple about mobile computing. With Kevin at the helm, Peopledesign has matured in the internet age as information architecture and UX have become a field, pushing on the boundaries of experience and service design. Today, Kevin also serves as the president of IxDA, the Interaction Design Association, a global group of professionals from six continents, holding events in North America, Latin America, and Europe.
More about Peopledesign and our work.