Marketing Programs

Marketing Programs activate frontline customer interactions. We help you plan for technology and how to reach your audiences with GTM strategies and campaigns.

Customer Decision Journeys

Delivering on a brand, product, or service promise means understanding and improving the customer journey. Customer trust is earned one interaction at a time, starting with activations to start a flywheel of customer loyalty. We help you map and explore ways to optimize and enhance your customer experience and stakeholder engagement.

Customer Decision Journeys
Specifier/Influencer Engagement
Dealer/Rep Strategy
Go-to-market Approach

Digital Opportunities

Each customer interaction provides opportunities to leverage new technology and distance your customer experience from the competition. Innovative marketing today blurs the lines between technology, content, sales, customer service, and more. We help you find and leverage technology to create new systems for finding, nurturing, and retaining audiences.

Opportunity Mapping
Websites
UX/Interaction Design
Social Strategy
Planning and Management

Go-to-Market Strategy

Reaching your target audiences means communicating your value proposition at the right place and time. We help you create a strategy for connecting with them through the right digital, physical, and personal interactions.

Persona Development
Identify Activations
Message Strategy
Conversion Points
Planning and Management

Campaign Strategy

Today's campaigns need to stand out and evolve with your brand. We help you build effective marketing programs and create the right series of activations to move the needle.

Product Launches
Event Marketing
Message Strategy
Conversion Opportunities
Planning and Management

“You would be lucky if the remarkable Peopledesign team put their creativity, passion, and dangerous intelligence to work for you.”

Brian Collins
Co-Founder, Collins