Peopledesign

Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.














UX Design

Experiences that balance user and business goals.
Delivering on a brand, product, or service promise means understanding and improving the customer journey – mapping interactions and exploring ways to optimize and enhance a flywheel of customer loyalty.
UX Design

“When we began looking for an agency to help us build a new website, we were looking for much more than a vendor. We wanted a visionary partner who could immerse themselves within our target audiences and come back with a thorough understanding of they think, feel and act. We needed a solution that not only gave us a competitive edge, but also repositioned product specification in the A&D market. After more than 3 years of collaboration, we have an inspiring and educational site platform with a multi-year plan that is dynamic, visual and interactive.”

“Peopledesign is one the best companies that I have worked with in the past 15 years. At Interface, Peopledesign is not just another agency, they're our partner.”


Mandy Nolen, Director of Interactive Marketing, Interface

Neurocore
Georgia-Pacific
Spout
Herman Miller
Interface
Cumberland Furniture
USAI Lighting
Guilford of Maine
GRAM

Let’s get started.


What we do

Our UX approach starts with user research to generate conceptual models, site maps, screen flows, and production artifacts to help realize the vision.

⚡ Stakeholder interviews

⚡ User research

⚡ Clarify business objectives

⚡ Information architecture

⚡ Content strategy

⚡ User interface/screen design


What you get

We share our UX recommendations with clear communication and documentation to catalyze executive action, team collaboration, and efficient production.

📋 Audience personas

📋 Use cases/interactions

📋 Strategic direction

📋 Site maps/wireframes

📋 Screen designs

📋 Production management