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Brand Design

Building a brand is about leadership and choices. It means shaping perception – addressing what your customers think of you based on their experiences.

We help you understand your customer more deeply and think holistically about creating and delivering value. We help teams change and grow, find new talent, launch bring products and services. Starting with a value proposition and collaborative planning, we develop a roadmap designed to hit business targets and connect with customers.

Our book, Brand Identity Essentials, focuses on on strategic brand building.

Brand meaning/purpose
Value propositions
User research
Audience/persona definition
Marketing asset libraries
Sales narratives
Employer branding
Asset development

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