Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Supporting and growing an innovative brand.
Our collaboration with izzy began in the office furniture company’s startup phase and continued for many years, helping izzy become a mainstream player in its industry. When they found us, the company, named after the founder’s granddaughter, with products named after their children, broadcasted a brand that didn’t carry the company’s distinctly human, witty, bright personality. Izzy hired us to help them find their voice and then use it to make some noise in their market.
Peopledesign partnered with izzy leadership for several years to help put them on the map with inspired advertising, photography, events, video, digital, and overall creative brand direction.
“Total collaboration! Peopledesign is not our ‘agency’, but an extension of our company – a valuable partner in our organization. Peopledesign is a talented group of designers that challenge us – which is what we want! Our industry is very traditional, but izzy has built a brand that screams, ‘We are not like everybody else!’ Peopledesign has certainly helped us deliver that message.”
Marketing Manger, izzydesign
STEP: Inside Design Magazine featured our work for izzy alongside five other much larger brands: Apple, IKEA, HP, IBM, and Citigroup. We helped izzy garner attention for a much smaller company – and budget.