Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.


Peopledesign Branding

Brand and Marketing
Expressing value and purpose.


Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.

Brand Competition

Getting different means being aware of – but not copying – your competition.

A lot of brand positioning work relates to an organization’s competition—a brand might be positioned this way, but compared to what? A strong brand identity is built in part on a competitive position and, in turn, communicates that position to its intended audience.