Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Brand Variation

Brand programs can be designed to include variation.

A wide spectrum of attributes spans the chasm between boredom and chaos. In one direction are restraint, structure, rhythm, pattern, and comfort. In the other, you’ll find highlights, cleverness, creativity, surprise, and capriciousness. Somewhere in the middle is where you might find “good design.” Don’t underestimate the risks at either extreme.

Brand Variation