Originality in Branding

Originality requires both knowledge and courage.

Originality inspires designers. We like to think that it inspires companies, too. People respond to originals, is it the originality itself to which they’re responding, or the courage to take a risk and do something unique?

Subscribe to our Newsletter

Next article: What is Market Positioning?

Let’s talk

We’re always open for a chat, so get in touch to find out how we can help.

Peopledesign
Sustainable Brand Systems

Strategy & Research
Positioning/Value Propositions
User/Customer Research
Category/Trend Research
Business Opportunities
Product/Service Strategy
Digital Strategy
Strategy Workshops
Positioning Audits
Horizon Planning

Brand & Marketing
Brand Strategy
Brand Creation/Rebrands
Brand Architecture/Identity
Brand Audits/Standards
Marketing Asset Libraries
Launches/Campaigns
Content/Social Marketing
Claims/Messages
Communications
Art Direction/Visual Design
Management/Reporting

Customer & User Experience
CX/UX Strategy
Journey Mapping
Touchpoint Analysis
CX Audits/Opportunities
Information Architecture
Interaction Design
User Experience Design
User Interface Design