Originality inspires designers. We like to think that it inspires companies, too. People respond to originals, is it the originality itself to which they’re responding, or the courage to take a risk and do something unique?
Originality inspires designers. We like to think that it inspires companies, too. People respond to originals, is it the originality itself to which they’re responding, or the courage to take a risk and do something unique?
Next article: The Push
