Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Witty Brands

Brands that employ wit to bring a smile to people’s faces have a way of standing out.

Have you heard the joke about the brand that always made people smile? It’s no joke. Brands that employ wit to bring a smile to people’s faces have a way of standing out. As with other brand attributes, however, appropriateness should guide decisions about how much of a sense of humor to cultivate in the brand identity of any organization.