Witty Brands

Brands that employ wit to bring a smile to people’s faces have a way of standing out.

Have you heard the joke about the brand that always made people smile? It’s no joke. Brands that employ wit to bring a smile to people’s faces have a way of standing out. As with other brand attributes, however, appropriateness should guide decisions about how much of a sense of humor to cultivate in the brand identity of any organization.

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