Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Office Furniture Marketing

Peopledesign is the only brand, marketing, and customer experience agency focused on marketing office furniture. We have a proven track record of helping commercial interior product companies grow.

Product Marketing
We help furniture companies position, brand, launch, and support furniture programs. We know modular systems, walls, seating, and accessories.

Digital Marketing
We've been helping our clients with digital marketing since our founding. From websites to social selling, we help you navigate the digital landscape.

Segment Marketing
We've built campaigns and brands targeting corporate, healthcare, education, hospitality, residential, retail, and public/outdoor environments.

Tradeshow Marketing
From NeoCon to HD Expo, ICFF to Clerkenwell Design Week, we help furniture companies make their mark in industry shows.

Haworth Fern - Peopledesign
Haworth Fern

Positioning and launch of Haworth Fern, a global flagship seating product.
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Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.
Tracy Harrison, Program Lead


Relaunch of ESI, positioned for growth.
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ESI reported a 40% growth rate following the first major adoption of strategies.
Mark Rhoades, President

ESI - Peopledesign
Herman Miller
Cumberland Furniture

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