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Jake Himmelspach

Principal/Strategy Director
Jake is our lead researcher and strategist. From Fortune 500s to locally-owned businesses, Jake applies human-centered design methods to help companies develop strategies for growth. Jake started as a journalist reporting on the intersection of design and business. His pursuit of creative problem-solving in business led him to earn an MBA with a concentration in Design Thinking and Innovation Management. Prior to Peopledesign, Jake worked as a researcher for a global innovation consultancy, focusing on applying ethnographic research techniques to help companies identify opportunities to launch new products for organizations like The North Face and Pepsico


MBA, Design and Innovation Strategy, Ferris State University

BA, Writing and Communications, Western Michigan University

Published in EdTech Digest, Food Product Design, Business of Furniture.

Listed as a leading voice on the state of education, technology's role and what lies ahead by EdTech Digest.

Presented at the AMA Regional Conference on Human-Centered Design In Marketing



More about Peopledesign and our work.