Peopledesign

Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.














Design Audits

An outside perspective helps teams get started.
Peopledesign
Peopledesign Brand Audit

Brand Audit Template
From our Book

We help you move forward by evaluating current offerings, programs, and experiences. We create an actionable report to increase stakeholder alignment, build momentum, and define a path with clear next steps.
Brand Audits
Value propositions
Brand programs
Brand hierarchy
Customer touchpoints
Product portfolio
Service offering
Experience Audits
Customer experience (CX)
User experience (UX)
Interactions
Value chains
Teams and process
Amway
Nestle
Founders
Georgia-Pacific
Herman Miller
Steelcase
Wilsonart
Grand Valley State University

Their ability to study our organization and understand us – perhaps even better than we understood ourselves – shined through in the finished product.


Roland Ochoa
Critical Case Unit Director
Kelley | Uustal

Ready to Get Started?