User Research

Voice of Customer / User Research

Companies often drift away from their customers, but value propositions start with understanding what people value.

Understanding people – customers, subscribers, influencers, stakeholders, and employees – is critical to today's value creation. User Research leads to better value propositions, brands, and experiences.

Audience clarity
Voice of the Customer (VoC) studies
Customer decision-making
Influencers and value webs
Ethnographic user research

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development and execution. They are methodical and it pays off.”

Keith Sherman, Marketing Director, Wilsonart

Let’s get started

What we do
We conduct user research studies to define personas and category insights, discovering unmet needs and identifying actionable insights. Our insight objectives included customers, users, markets, competition, influencer networks, macro trends, and internal stakeholders.

⚡ Ethnographic interview

⚡ Cultural probes

⚡ Observation

⚡ Quantitative survey

⚡ Third-party insights

⚡ Insights synthesis

What you get
We present you with a concise insights report with actionable insights and strategic implications.

📋 Insights Report

📋 Category/market landscape

📋 Behavioral personas

📋 Impact trends and benchmarks

📋 Opportunity spaces

📋 Action plan