User Research

Value propositions start with what people value.
Understanding people – customers, subscribers, influencers, stakeholders, employees – is critical for value creation today. User Research leads to better value propositions, brands, and experiences.

Insight objectives
+ Customers and users
+ Markets and competition
+ Influencer networks
+ Trends and new value
+ Internal stakeholders

Methods
+ Ethnographic interview
+ Cultural probes
+ Observation
+ Quantitative survey
+ Third-party analysis

Deliverables
+ Category/market landscape
+ Behavioral personas
+ Impact trends and benchmarks
+ Opportunity spaces

X-rite
ESI
Guilford of Maine
Herman Miller
HON
Interface
Grand Valley State University
“Through their holistic process, we were able to reset our strategy.  This reset created an expansion into new product categories, new market segments and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.”


Mark Rhoades
President
ESI (Fellowes Contract)

More ways to get started:
+ Focus Reports
+ Strategic Initiatives
+ Workshops
Design Audits