Understanding people – customers, subscribers, influencers, stakeholders, employees – is critical for value creation today. User Research leads to better value propositions, brands, and experiences.

+ Customers and users

+ Markets and competition

+ Influencer networks

+ Trends and new value

+ Internal stakeholders

+ Ethnographic interview

+ Cultural probes

+ Observation

+ Quantitative survey

+ Third-party analysis

+ Category/market landscape
+ Behavioral personas

+ Impact trends and benchmarks

+ Opportunity spaces

“Through their holistic process, we were able to reset our strategy.  This reset created an expansion into new product categories, new market segments and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.”

More ways to get started:
+ Focus Reports
+ Strategic Initiatives
+ Workshops
+ Design Audits