Peopledesign
Brand Identity Essentials
Our book is available in six languages and is in its second edition.
User Research
User Research
Keith Sherman, Marketing Director, Wilsonart
Let’s get started
What we do
We conduct user research studies to define personas and category insights to discover unmet needs and identify actionable insights. Our insight objectives included customers, users, markets, competition, influencer networks, macro trends, and internal stakeholders.
⚡ Ethnographic interview
⚡ Cultural probes
⚡ Observation
⚡ Quantitative survey
⚡ Third-party insights
⚡ Insights synthesis
What you get
We present you with a concise insights report with actionable insights and strategic implications.
📋 Insights Report
📋 Category/market landscape
📋 Behavioral personas
📋 Impact trends and benchmarks
📋 Opportunity spaces
📋 Action plan