Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


User Research

Value propositions start with what people value.
Sometimes, you drift away from customers. You don't notice the landscape shifts or internal optimization efforts draw attention away from customer needs. Understanding people – customers, subscribers, influencers, stakeholders, and employees – is critical to today's value creation. User Research leads to better value propositions, brands, and experiences.
Peopledesign - User Research

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💡 Research Synthesis

💡 See People

💡 Change and Choice

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development and execution. They are methodical and it pays off.”


Keith Sherman, Marketing Director, Wilsonart

X-rite
Macatawa Bank
Neurocore
Georgia-Pacific
Spout
Herman Miller
HON
Interface
ESI
Guilford of Maine
Grand Valley State University

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What we do
We conduct user research studies to define personas and category insights to discover unmet needs and identify actionable insights. Our insight objectives included customers, users, markets, competition, influencer networks, macro trends, and internal stakeholders.

⚡ Ethnographic interview

⚡ Cultural probes

⚡ Observation

⚡ Quantitative survey

⚡ Third-party insights

⚡ Insights synthesis


What you get
We present you with a concise insights report with actionable insights and strategic implications.

📋 Insights Report

📋 Category/market landscape

📋 Behavioral personas

📋 Impact trends and benchmarks

📋 Opportunity spaces

📋 Action plan