Sometimes, organizations drift away from their customers. The landscape shifts and leaders don't notice, or internal optimization efforts draw attention away from customer needs.
How we help
Customers and users
Markets and competition
Trends and new value
Impact trends and benchmarks
Through their holistic process, we were able to reset our strategy. This reset created an expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.
President, ESI/Fellowes Contract