Peopledesign
Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Brand Strategy
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Matthew Darin, Senior Marketing Manager, Amway
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What we do
We work with your leadership team to understand your aspirations and goals. Then we conduct market, customer, and user research to uncover opportunities to inform a strategic position, message, and identity.
⚡ Strategy review
⚡ Stakeholders interviews
⚡ Market/Customer research
⚡ Trend research
⚡ Market modeling
⚡ Strategy modeling
⚡ Identity exploration
⚡ Message development
What you get
We synthesize our findings to prepare clear recommendations and next steps about your positioning, market claim, and key messages.
📋 Positioning
📋 Competitive analysis
📋 Category analysis
📋 Audience personas
📋 Differentiated market claim
📋 Key messages
📋 CX opportunities
📋 Action plan