Brand Strategy

Time to get serious about your brand.

A brand is an investment in your future customer. Making strategic decisions about your audience, what you will mean to them, and how you will deliver on your promises is a foundation for creating long-term business value.

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💡 What is Positioning?

💡 Brand Meaning

💡 Brand Psychology

💡 Brand Evolution

💡 Creating Brand Standards

💡 Brand Experience

“I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.”

Matthew Darin, Senior Marketing Manager, Amway

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What we do

We work with your leadership team to understand your aspirations and goals. Then we conduct market, customer, and user research to uncover opportunities to inform a strategic position, message, and identity.

⚡ Strategy review

⚡ Stakeholders interviews

⚡ Market/Customer research

⚡ Trend research

⚡ Market modeling

⚡ Strategy modeling

⚡ Identity exploration

⚡ Message development

What you get

We synthesize our findings to prepare clear recommendations and next steps about your positioning, market claim, and key messages.

📋 Positioning

📋 Competitive analysis

📋 Category analysis

📋 Audience personas

📋 Differentiated market claim

📋 Key messages

📋 CX opportunities

📋 Action plan

Brand Strategy

Brand Strategy

Let’s get started.

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