Brand Strategy

Time to get serious about your brand.
A brand is an investment in your future customer. Making strategic decisions about your audience, what you will mean to them, and how you will deliver on your promises is a foundation for creating long-term business value.
Brand Strategy

“I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered. The level of careful consideration and thought given to each step in the process was tremendously appreciated by our team and is a reflection of the discipline and skill that they apply to marketing challenges. It has been my experience that many agencies jump right into tactics, without giving enough thought to the larger strategy – this has not been the case with Peopledesign. We came into the project looking for an agency that could handle working on a project that would have long term, global implications and have not been disappointed.”


Matthew Darin, Senior Marketing Manager, Amway

Amway
X-rite
Georgia-Pacific
Herman Miller
Interface
ESI
Grand Valley State University

Let’s get started.


What we do

We work with your leadership team to understand your aspirations and goals. Then we conduct market, customer, and user research to uncover opportunities to inform a strategic position, message, and identity.

⚡ Strategy review

⚡ Stakeholders interviews

⚡ Market/Customer research

⚡ Trend research

⚡ Market modeling

⚡ Strategy modeling

⚡ Identity exploration

⚡ Message development


What you get

We synthesize our findings to prepare clear recommendations and next steps about your positioning, market claim, and key messages.

📋 Positioning

📋 Competitive analysis

📋 Category analysis

📋 Audience personas

📋 Differentiated market claim

📋 Key messages

📋 CX opportunities

📋 Action plan