Brand Identity Essentials
Our book is available in six languages and is in its second edition.
How we help
Teams and tools
Tangent market insights
Finding Strategic Focus
Webinar recording, 35 min
Your customers have more choices than ever – what worked yesterday won't work tomorrow. Breaking through the competitive noise today requires a new level of focus. A lack of focus not only wastes precious time and money but results in market confusion rather than enabling strategic alignment. In this webinar, learn more about finding your strategic focus, and why it is critical in the connection economy.
Through their holistic process, we were able to reset our strategy. This reset created an expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.”
President, ESI (Fellowes Contract)