Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Finding Focus

Trying to be all things to all people?
Customers today have more choices than ever. Breaking through the competitive noise today requires a new level of focus is essential in today's marketplace. We help you Find Strategic Focus.

We explore and clarify internal objectives, external audience needs, market/category dynamics, and macro trends for clear decision-making and growth opportunities.

How we help

Internal research
Stakeholder interviews
Strategic planning
Communications
Employee experience
Teams and tools

External research
Customer insights
Market/Category research
Competitive landscape
Tangent market insights
Trend research

Recommendations
Market conditions
Customer definition
Positioning
Value propositions
Message/expression

Finding Focus - Peopledesign
Amway
Macatawa Bank
Georgia-Pacific
Haworth
Interface
ESI
Wilsonart
Grand Valley State University
UICA

Finding Strategic Focus
Webinar recording, 35 min
Your customers have more choices than ever – what worked yesterday won't work tomorrow. Breaking through the competitive noise today requires a new level of focus. A lack of focus not only wastes precious time and money but results in market confusion rather than enabling strategic alignment. In this webinar, learn more about finding your strategic focus, and why it is critical in the connection economy.

Through their holistic process, we were able to reset our strategy. This reset created an expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.”


Mark Rhoades
President, ESI (Fellowes Contract)

More ways to get started:
Brand Meaning
Workshops
Design Audits