Leadership is about choices. We help you define your audience, differentiated claim, supporting activities – critical decisions to inform your strategic direction.
Value propositions start with understanding what people value. We discover new insights about what customers want and really need to create map value maps and customer propositions.
A meaningful brand is like a campfire that allows customers, suppliers, and employees around which to gather. We help you define your common purpose.
Names and logos are ways to express who a company is and aspires to be. We create your brand identity that expresses who you are and how you're different.
Creating a clear and effective message is easier than it sounds. We help you focus and articulate your messages in a framework for communications, campaigns, and activation.
Targeted initiatives, shows, and launches are more effective when there is a common understanding of a strategic direction. We help you create and implement a roadmap for success.
You can ask people what they want, but they can't tell you what they need. We conduct people-centered research to discover unmet needs.
Knowing your customer isn't enough for your organization to embody a customer orientation. Customer and user personas can help focus and align your team to better target and activate audience groups.
Scaling the work requires aligning teams, assets, and tools. We define new standards which are practical and actionable.
Product Portfolio Planning
Your products and services should extend your position. We audit and help you organize, optimize, and plan your offer portfolio.
Building on unmet customers creates opportunities for new products, services, and messages. We help you define paths for future innovation.
Global Brand Management, Amway
Senior Director of Communications, GVSU
President, Fellowes Contract