Change and Choice

Change and Choice
We live in a period of great change. Companies must evolve proactively to keep up with the people they serve. There are two ways to deal with change: Chase it or lead it.

Making Strategy Actionable

Growth-oriented companies align their strategic focus with tactical plans.

Growth Cycles

Knowing your position on a growth curve can help focus your strategy.

The Future of Work

Opportunities for companies that serve the built environment.

Beyond Optimization

Beyond the age of information is the age of choices.

Growth Innovation

Unmet customer needs create opportunities for new products, services, and messages.

Too Many Products

New products can create energy or drag for your business. Create a system to invest wisely.

Strategy That Fits

Does your scale support all your programs?

Too Many Brands

Don't have too many characters in your brand story.

Accelerated Change

We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.

Mining the Technology Gap

What role do new technologies play in your organization?

Sparking Growth

Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.

Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

The Industrial Mindset

Solving today's new problems for people requires a different mindset.

Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.

Changing Expectations for B2B

Customers have new expectations for B2B firms.

Transformation and Identity

Leaders lead by confidently taking a bold steps.

Design Thinking

What is Positioning?

Five easy questions. Hard answers.

Connect with Your Customer

5 steps for creating a sustainable advantage in the connection economy.

What is a Product?

How value perceived and delivered to customers.

Sustainably Different

Building brands that outlive market cycles.

Sales vs Marketing: What's Your Approach?

Does your scale support all your programs?

Brand Identity Essentials
Our book is available in six languages. Now in its second edition.

“A model for clarity in a field that rarely has any.”

Navigating Change and Strategic Choices

Making Strategy Actionable

Growth Cycles

The Future of Work

Beyond Optimization

Growth Innovation

Too Many Products

Strategy That Fits

Too Many Brands

Accelerated Change

Mining the Technology Gap

Sparking Growth

Happy Banana, Sad Banana

The Industrial Mindset

Change and Choice

Changing Expectations for B2B

Transformation and Identity

Design Thinking

What is Positioning?

Connect with Your Customer

What is a Product?

Sustainably Different

Sales vs Marketing: What's Your Approach?