Brand Identity EssentialsOur book is available in six languages and is in its second edition.
Companies must evolve proactively to keep up with the people they serve.
Leaders decide what problems to solve, and today's leadership priorities are brand meaning and customer experience.
We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.
What role do new technologies play in your organization?
Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.
Is your team a Happy Banana or a Sad Banana?
Solving today's new problems for people requires a different mindset.
Change can be hard to see. New lenses are needed to chart the course for a new era.
Customers have new expectations for B2B firms.
Leaders lead by confidently taking a bold steps.
In order to create simplicity, organizations have to absorb complexity.
