Peopledesign

Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.














Gordon International

Gordon International

Aligning brand vision and image.
Gordon International is a modern furniture provider to the commercial design industry. Despite a half-century of bringing iconic products to market from design legends like Mies Van der Rohe, Le Corbusier, and Eileen Gray, the company presented itself as a commodity player.
Peopledesign - Gordon International
We worked with the leadership team to refocus and repackage the brand, adopting a new philosophy and slogan: Gordon is Good. Gordon offers “good design” in the classic modernist sense with classics and new products that continue that tradition. Gordon is ready for its next chapter with a new focus, message, and graphic identity.
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International
Peopledesign - Gordon International

There is much I could share with you about the journey we’ve been on, and a huge debt of gratitude to you for creating the concept, direction, voice, and so much more we have deployed.

The time we spent with you was like going through a proverbial doorway.

We are fundamentally different today as a result, and we have come to appreciate more and more over time just how much you packed into the toolkit you presented us with a year ago.


Peter Spalding

President & CEO, Gordon International