Jake Himmelspach
Jake Himmelspach
Principal and Strategy Director
Jake is our lead researcher and strategist. From Fortune 500s to locally-owned businesses, Jake applies human-centered design methods to help companies develop strategies for growth. He has helped many Peopledesign clients find greater focus, alignment, and balance.
![Jake Himmelspach, Peopledesign](https://peopledesign.com/assets/img/2020_assets/Pages/Pd-Office-Jake2.jpg)
Jake started as a journalist reporting on the intersection of design and business. His pursuit of creative problem-solving in business led him to earn an MBA with a concentration in Design Thinking and Innovation Management.
Prior to Peopledesign, Jake worked as a researcher for a global innovation consultancy, focusing on applying ethnographic research techniques to help companies identify opportunities to launch new products for organizations like The North Face and Pepsico.