Jake Himmelspach

Strategy Director and Principal

Jake is our lead researcher and strategist. Jake applies human-centered design methods to help companies develop strategies for growth. He has helped many Peopledesign clients find greater focus, alignment, and balance.

Jake started as a journalist reporting on the intersection of design and business. His pursuit of creative problem-solving in business led him to earn an MBA with a concentration in Design Thinking and Innovation Management.

Before Peopledesign, Jake worked as a researcher for a global innovation consultancy, focusing on applying ethnographic research techniques to help companies identify opportunities to launch new products for organizations like The North Face and Pepsico.

MBA, Design and Innovation Strategy, FSU
BA, Writing and Communications, WMU

Published in EdTech Digest, Food Product Design, Business of Furniture
Presenter, AMA Regional Conference, HCD In Marketing
Member, Board of Directors, Rockford Public Schools