Service marketing

Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps service brands innovate and transform to remain relevant.
Find Focus
Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.

Define value propositions
Brand message and rebrands
New service launches
Segment marketing
Influencer marketing

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

Digital strategy
Selling environments/physical presence 
Brand standards and localization
Thought leadership 


Experience
Clients
Artprize
Kelley | Uustal
Macatawa Bank
Neurocore
Michigan SBDC
Spout.com
Kuchar


Alemeda Health
Amway Care
Spectrum Health
Autocam Medical
Grand Rapids Community Foundation
Xby2
First Foundation


Insights