Service marketing

Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps service brands innovate and transform to remain relevant.

Find Focus

Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.

Define value propositions
Brand message and rebrands
New service launches
Segment marketing
Influencer marketing

Create Alignment

The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

Digital strategy
Selling environments/physical presence
Brand standards and localization
Thought leadership

Experience

Kelley | Uustal

Relaunching a premium services brand.

Clients
Artprize
Kelley | Uustal
Macatawa Bank
Neurocore
Michigan SBDC
Spout.com
Kuchar

Alemeda Health
Amway Care
Spectrum Health
Autocam Medical
Grand Rapids Community Foundation
Xby2
First Foundation

Insights

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Brand Love

People love brands—and love to hate brands.

Brands, Beliefs, and Experience

Brands are bigger than they appear.

Say What You Mean

Starting with SAY can allow companies to DO different things.

Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Accelerated Change

We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.

Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.

Absorbing Complexity

In order to create simplicity, organizations have to absorb complexity.

What is a Product?

Consider how value is perceived and delivered to customers.

Sparking Growth

Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.

Next: What we do