Peopledesign Innovation
Innovation/Strategy/Research
Finding and shaping new value.
Peopledesign Branding
Brand/Marketing
Expressing value and purpose.
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Customer & User Experience
Delivering value through interfaces and interactions.
Peopledesign Commercial Design
Commercial Design
Unique expertise with built environment companies.


Design Leadership

We strive to be leaders in our community.
Kevin Budelmann at Interaction Week in Milan

Kevin at Interaction20 in Milan, Italy.

Kevin is an adjunct professor at Northwestern University since 2015 where he teaches graduate students about information and content strategy.

In 2019, Yang and Kevin published the second edition of Brand Identity Essentials. First published in 2010, the book has been translated into six languages and is available worldwide.

From 2018-2021, Kevin was on the Global Board of Directors for IxDA, serving as its president for the last year of his term.

From 2009-2012, Kevin was on the APDF (Association of Profession Design Firms) Board of Directors, serving as the organization's president for the last two years of his term.

In 2010, we co-founded the AIGA West Michigan Chapter. Kevin served as its first president from 2011-2013.

This short film was produced in conjunction with the IxDA Interaction Awards. Kevin served on the jury.

IxDA Interaction Awards jury in Medellín, Columbia.