A&D Strategy

Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Work
Growth outcomes for built environment brands.

Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

↖ Commercial Design

A&D Research

for Commercial Design Companies

Guilford of Maine

A textiles brand aligned its long-term vision with immediate market pressure.

Herman Miller Retail

Relaunching a legacy brand.

Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

Applied Textiles Rebrand

Repackaging textile processing.

Interface POP

Creating a program to shape customer demand.

Interface Hospitality

Launching a hospitality market brand.

Interface Digital

Digital innovation for a global sustainability leader.

Herman Miller Marketing

Supporting a leading design and environments leader.

Lorin Industries

Redefining a materials provider.

Cumberland Furniture Rebrand

Revitalizing a classic brand for a changing dealer channel.

izzydesign

Growing an innovative brand.