B2B Innovation

Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps B2B companies and industrial companies break through complicated markets, modernize, and transform to remain relevant.
Find Focus
Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.

Define value propositions
Brand message and rebrands
Launch new products or categories
Vertical/Segment marketing
Connect with partners and influencers

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. Next, we help connect your strategy to a plan.

Communicate with disparate audiences
Digital strategy 
Showrooms/physical presence
Thought leadership
Global standards and localization

Experience
Clients
Allen Extruders
Applied Textiles
Autocam Medical
Central Michigan Paper
Dow Automotive
Dow Wire & Cable
East Jordan Plastics

Hoymiles
JSJ Corporation
Kyowa Manufacturing
Lorin Industries
Multi-Packaging Solutions
ODL/InHouz
Profile Films

Insights