Customer experience

Name: Peopledesign
Address: 168 Campau Promenade #200, Grand Rapids, Michigan, 49503, USA
Telephone: +16164594444

Connecting with customers today means connecting the dots. Customer touchpoints, from physical products and environments, digital experiences, service offerings and training, should all add up to a cohesive whole. Future leaders will build integrated systems that activate messages and deliver value with better continuity and results

Watch Video: Creating Alignment

What Did We Learn from WeWork? The contract furniture industry will need to adapt to evolving customer needs.
Digital Ergonomics When work isn't bound to the office, how might the contract furniture industry evolve?
What is a Product? Consider how value is perceived and delivered to customers.
Mining the Technology Gap What role do new technologies play in your organization?
Absorbing Complexity In order to create simplicity, organizations have to absorb complexity.
Brands, Beliefs, and Experience Brands are bigger than they appear.
Let’s Make a Deal Reconsidering the Dealer Value Chain
Transformational HR HR is playing an increasing role in corporate strategy, becoming a discipline focused on transformation not just transactions.
The Most Important Things (Are Nobody’s Job) Customers are looking for meaningful experiences. Brands need to connect the dots.
Collapse and Opportunity in the Built Environments Value Chain How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
Beyond NeoCon It's time to think beyond NeoCon and the boundaries of the current market
First Responders Most emergencies have deep roots. Perhaps we should stop sowing bad seeds in the first place.
Changing Expectations for B2B Customers have new expectations for B2B firms.
Customer Experience Planning Keeping means and ends straight is a way forward.
Creating Strategic Alignment Connect the dots between brand, media, teams, and tools.
Creating Brand Standards Making brand standards actionable.
Brand Touchpoints Your brand is the sum of each customer interaction.
Brand Research The best brand design often starts with user research.
Brand Documentation Brand documents can help clarify, communicate, and evangelize your strategic direction.
Brand IP A good brand is worth protecting.
Multiple Brands Every brand is an investment and a choice.
Social Media Branding Brands are social. Technology is an accelerant.
Shortcuts in Branding Good investments or bad, brands cost money.
Brand Trends All brands are subject to trends. The most effective brands translate trends into meaning.
Digital Brands Seismic shifts in communications technology are rapidly transforming design.
Brand Psychology Brand value is more than meets the eye.
Personalized Brands Personalization has become the new paradigm.
Brand Variation Brand programs can be designed to include variation.
Brand Order Order lays the foundation for being memorable.
Brand Stories Understanding often starts with stories.
Brand Writing Words matter. So does your style, tone, and flavor.
Brand Typography Typefaces embody stories which can enhance your brand.
Brand Symbols The most successful brands symbolize something beyond a simple, pragmatic offer.
Brand Shapes The overall shape of a logo becomes a recognizable identifier for a brand.
Brand Contrast Without contrast, it’s impossible to stand out. It’s true for brands, too.
Dimensional Branding Brand identity in physical environments.
Rethinking Product Sampling What do eyeglasses and textiles have in common?
Brand Color Color choices come into play at every level of brand identity.
Brand Imagery Consider the depth of meaning that images might add to a brand identity, and choose wisely.
The Creator Lever Finding space to co-create meaning.
Digital Strategies for B2B Brands Implementing a strong digital strategy can supplement your sales and marketing teams.
Nonverbal Branding Backing up your claim with more than words.

Customer experience

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