Customer Journey Mapping
Document and planning how your customer interacts with your brand can help optimize their experience. We help you audit and improve your CX strategy.
Each product interaction can make or break the value proposition. We help you with the launch, packaging, promotion, unboxing, first use, creating habits, and customer loyalty.
Service Portfolio Planning
Your products and services should extend your position. We audit and help you organize, optimize, and plan your offer portfolio.
Innovation and disruption are reshaping marketplaces. We help you increase your focus your intent and align resources to maximize your opportunity.
Customer Touchpoint Analysis
A deeper understanding of customer context helps you optimize each interaction. We help you redefine customer engagements in the context of scale, technology, and metrics.
HR today needs to be more than transactional; great talent is transformational. We help you extend your purpose to talent-driven approaches to help you attract and retain catalysts for growth.
Brand stories different playbooks for different audiences and situations. We help you define selling narratives to help customers see your value.
Maximizing CX requires backstage alignment. We help you move toward a culture of customer focus, absorbing complexity.
From sales activation to customer service, marketing automation to social selling, every channel is hungry for content. We help you align your strategy with a communications and asset plan.
Most businesses serve several audiences simultaneously. We help you map meaningfully differentiated paths for each segment.
You can ask people what they want, but they can't tell you what they need. We conduct people-centered research to discover unmet needs.
Making a brand promise you don't keep is almost worse than not making one at all. We help you align your approach to deliver value.
President, Lorin Industries
Global Brand Management, Amway
Senior Director of Communications, GVSU