Brand meaning

Brands are ideas, perceptions, promises. Future-proof brands reflect the values of the people they serve beyond today's offering. They can reflect a specific human need to a depth that products, services, or even the organizations offering them cannot. When an organization invests (both monetarily and emotionally) in discovering these human needs – the things their customers value - then that organization has taken the first step toward a brand claim that can outlive market changes.

Watch Video: Finding Focus

Say What You Mean Starting with SAY can allow companies to DO different things.
Absorbing Complexity In order to create simplicity, organizations have to absorb complexity.
The Wisdom of Salespeople Sales are the lifeblood of any organization, but salespeople have even more to offer.
Brand Love People love brands—and love to hate brands.
Brands, Beliefs, and Experience Brands are bigger than they appear.
Second Cities Start looking at the market from different perspectives.
Next Wave Furniture Innovation Furniture innovation goes beyond furniture
Tell a Different Story: Meaningful Talent Acquisition It’s time to build a talent-centric acquisition process.
The Most Important Things (Are Nobody’s Job) Customers are looking for meaningful experiences. Brands need to connect the dots.
The Landscape of Furniture and Work Trends shape the industry landscape. Competitors will need to mind the waves.
Collapse and Opportunity in the Built Environments Value Chain How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
Optics - Say vs Do Having "bad optics" suggests dodging the truth as technique. There is a better way.
Regional Branding Can the branding principles that apply to organizations also apply to place?
Brand is Not a Garnish Lipstick doesn’t go on pigs, and brand is not a garnish.
Transformation and Identity Leaders lead by confidently taking a bold steps.
Brand Forward Brand meaning and customer experience are foundational for brand platforms.
Finding Strategic Focus Trying to be all things to all people?
Branding, Not Blanding A deeper dive into our book, Brand Identity Essentials.
Brand Inspiration An inspiring business plan provides the best inspiration for a brand identity.
Strategic Branding Positioning is about getting different.
Brand Commitments Brands are like people. People whose actions are consistent build a strong identity.
Authentic Brands Authentic brands are sustainable brands.
Brand Idealism Brands are about ideas, and chase ideals.
Witty Brands Brands that employ wit to bring a smile to people’s faces have a way of standing out.
Originality in Branding Originality requires both knowledge and courage.
Brand Competition Getting different means being aware of – but not copying – your competition.
Brand Evolution Healthy organizations and brands embrace change.
Multiple Brands Every brand is an investment and a choice.
Brand Psychology Brand value is more than meets the eye.
Sustainably Different Building brands that outlive market cycles.
Make Research Actionable Avoiding the gap between insights and application.
Above the Market Noise Start integrating your consumers point of view.
Is Prestige Dead in Higher Ed? Rising education costs and the value of the degree.
Top-Line Growth Three elements for generating consistent top-line growth.
Your Inner Brand Was Carl Jung an expert in branding?
Alumni are Worth More than Donations Using alumni in the admissions process.
The Changing Education Landscape Rethinking outreach to prospective students, parents, and donors.
The Creator Lever Finding space to co-create meaning.
Furniture or Technology? Positioning new product technology.
Authentic Brand Engagement Driving brand engagement by authentic interactions.
Brand and Customer Identity Six stages to link your brand identity to your customer.
Challenger Brands Brands that challenge increase awareness.
Connect With Your Customer 5 steps for creating a sustainable advantage in the connection economy.

Brand meaning

Would you like to learn more about Peopledesign? Let’s connect.

Thank you! We'll be in touch soon.

Your Browser is Outdated