Brand Insights | Peopledesign

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Too Many Brands

Don't have too many characters in your brand story.

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Brand Meaning

Brands are about perception, communication, aspiration, and identity.

Brand Psychology

Brands are about what people think.

Brand Evolution

Change is inevitable, but the rate of change for a brand is a strategic choice.

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Big Change - How Companies Need to Adapt

Companies must evolve proactively to keep up with the people they serve.

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Era of Choice - Today's New Leadership Priorities

Leaders decide what problems to solve, and today's leadership priorities are brand meaning and customer experience.

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Sustainable Brands

What is a sustainable brand?

Brand Love

People love brands—and love to hate brands.

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Brands, Beliefs, and Experience

Brands are bigger than they appear.

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Employee Engagement

Attract and retain talent with a meaningful brand.

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Brand Standards

Brand program inspiration and guidance.

Brand Forward

Brand meaning and customer experience are foundational for brand platforms.

Challenger Brands

Brands that challenge increase awareness.

The Brand Bermuda Triangle

Bridging the gap between sales, marketing, and IT.

Digital Strategies for B2B Brands

Implementing a strong digital strategy can supplement your sales and marketing teams.

Your Inner Brand

Was Carl Jung an expert in branding?

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Branded Environments

Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.

Brand and Customer Identity

Six stages to link your brand identity to your customer.

Authentic Brand Engagement

Driving brand engagement by authentic interactions.

Brand is Not a Garnish

Lipstick doesn’t go on pigs, and brand is not a garnish.

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Meaningful Engagement – What People Need Now

Leaders face a confusing array of choices. Our integrated approach helps you connect the dots.

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What is Market Positioning?

Five easy questions. Hard answers.

Creating Brand Standards

Creating actionable brand standards.

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Regional Branding

Can the branding principles that apply to organizations also apply to place?

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Nonverbal Branding

Backing up your claim with more than words.

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What is Employer Branding?

Internal branding for talent-driven growth.

Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.

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Creating the New

Creative processes are predictably unpredictable.

New Problems

The character of your problem should define your approach.

Transformation and Identity

Leaders lead by confidently taking a bold steps.

Make Research Actionable

Avoiding the gap between insights and application.

Let’s talk

We’re always open for a chat, so get in touch to find out how we can help.

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Brand Identity Essentials
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