Commercial Furniture Insights | Peopledesign

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Digital Transformation

Leveraging technology for innovation.

Dealer Designer Led web

Sales vs Marketing: What's Your Approach?

Does your scale support all your programs?

Scale

Too Many Products

New products can create energy or drag for your business. Create a system to invest wisely.

Mess

Too Many Brands

Don't have too many characters in your brand story.

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Strategy That Fits

Does your scale support all your programs?

Future of Work 2025 Peopledesign

The Future of Work

Opportunities for companies that serve the built environment.

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Segment Marketing

Targeting Market Segments in Commercial Interiors

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UX of Work

Physical, digital, or hybrid experiences are part of what’s next.

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Productive Progress

What do we mean by productivity?

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Hard Reset: What’s Next for Office Furniture

Navigating the relationship between furniture and work.

Collapse and Opportunity in the Built Environments Value Chain

How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.

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What is a Product?

How value perceived and delivered to customers.

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Authentic Sustainability

How should we think about sustainability today?

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What is Positioning?

Five easy questions. Hard answers.

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Beyond Optimization

Beyond the age of information is the age of choices.

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New Leadership Priorities

A modern strategy has new requirements.

Peopledesign Innovation Workshop

Meaningful Engagement

Our integrated approach helps you connect the dots.

Peopledesign Jumping the S Curve

Growth Innovation

Unmet customer needs create opportunities for new products, services, and messages.

The Ultimate B2B Digital Marketing Guide

Building a B2B Digital Ecosystem

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Brand Meaning

Brands are about perception, communication, aspiration, and identity.

Brand Psychology

Brands are about what people think.

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Digital Ergonomics

How might the contract furniture industry evolve when work isn't bound to the office?

Creating Brand Standards

Creating actionable brand standards.

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What is Employer Branding?

Internal branding for talent-driven growth.

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Sustainably Different

Building brands that outlive market cycles.

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Changing Expectations for B2B

Customers have new expectations for B2B firms.

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Privacy in the Open Office

Privacy in office environments is an ever present issue.

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Next Wave Furniture Innovation

Furniture innovation goes beyond furniture

Second Cities

Start looking at the market from different perspectives.

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Furniture as Technology

Business model innovation and product innovation go hand-in-hand.

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Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Office Ergonomics, Health, and Wellness

The evolution of office ergonomics.

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Branded Environments

Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.

Rethinking Product Sampling

What do eyeglasses and textiles have in common?

Inspiration from Nature

Built environment designers often look to nature for inspiration.

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WWAD - What Would Amazon Do?

Despite the hoopla, the information age is just beginning

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The Need to Get Different

Adapting to a world of change

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The Landscape of Furniture and Work

Trends shape the industry landscape. Competitors will need to mind the waves.

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What Did We Learn from WeWork?

The contract furniture industry will need to adapt to evolving customer needs.

Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.

Make Research Actionable

Avoiding the gap between insights and application.

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Achieving Balance

Balancing internal culture, external customers, and industry shifts is nice. It's also necessary.

The Brand Bermuda Triangle

Bridging the gap between sales, marketing, and IT.

Challenger Brands

Brands that challenge increase awareness.

Brand and Customer Identity

Six stages to link your brand identity to your customer.

Authentic Brand Engagement

Driving brand engagement by authentic interactions.

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Let’s Make a Deal

Reconsidering the Dealer Value Chain

Brand Love

People love brands—and love to hate brands.

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Crossing the Collaboration Divide

How will our tools and environments support collaboration?