Brand Identity EssentialsOur book is available in six languages and is in its second edition.
Subscribe
See also:Commercial Design SolutionsBrand Identity EssentialsSpeaking and events
New products can create energy or drag for your business. Create a system to invest wisely.
Everyone is talking about the future of work. Let's talk about the opportunities.
What do we mean by productivity?
Don't have too many characters in your brand story.
Navigating the relationship between furniture and work.
How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
Physical, digital, or hybrid experiences are part of what’s next.
How value perceived and delivered to customers.
How should we think about sustainability today?
Five easy questions. Hard answers.
Companies must evolve proactively to keep up with the people they serve.
Leaders decide what problems to solve, and today's leadership priorities are brand meaning and customer experience.
Leaders face a confusing array of choices. Our integrated approach helps you connect the dots.
Unmet customer needs create opportunities for new products, services, and messages.
Building a B2B Digital Ecosystem
Brands are about perception, communication, aspiration, and identity.
Brands are about what people think.
Creating actionable brand standards.
Internal branding for talent-driven growth.
Building brands that outlive market cycles.
Customers have new expectations for B2B firms.
Privacy in office environments is an ever present issue.
Contract furniture, lighting, textiles, and material trends.
Furniture innovation goes beyond furniture
Start looking at the market from different perspectives.
Business model innovation and product innovation go hand-in-hand.
Is your team a Happy Banana or a Sad Banana?
The evolution of office ergonomics.
Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.
Many built environment providers target market segments for growth.
What do eyeglasses and textiles have in common?
Built environment designers often look to nature for inspiration.
Despite the hoopla, the information age is just beginning
It's time to think beyond NeoCon and the boundaries of the current market
Adapting to a world of change
Trends shape the industry landscape. Competitors will need to mind the waves.
The contract furniture industry will need to adapt to evolving customer needs.
Change can be hard to see. New lenses are needed to chart the course for a new era.
Avoiding the gap between insights and application.
Balancing internal culture, external customers, and industry shifts is nice. It's also necessary.
Bridging the gap between sales, marketing, and IT.
Brands that challenge increase awareness.
Six stages to link your brand identity to your customer.
Driving brand engagement by authentic interactions.
Reconsidering the Dealer Value Chain
Brands are bigger than they appear.
People love brands—and love to hate brands.
How will our tools and environments support collaboration?
When work isn't bound to the office, how might the contract furniture industry evolve?
