Commercial Furniture Insights

Commercial Furniture Insights

Staying relevant in commercial furniture, lighting, textiles, and materials.
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Digital Transformation in Commercial Furniture

Leveraging technology for innovation.
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Sales vs Marketing: What's Your Approach?

Does your scale support all your programs?
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Too Many Products

New products can create energy or drag for your business. Create a system to invest wisely.
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Too Many Brands

Don't have too many characters in your brand story.
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Strategy That Fits

Does your scale support all your programs?
Future Of Work
The Future of Work

Commercial furniture opportunities.
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Commercial Furniture Segment Marketing

Targeting Market Segments in Commercial Interiors
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UX of Work

Physical, digital, or hybrid experiences are part of what’s next.
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Productive Progress

What do we mean by productivity?
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Hard Reset: What’s Next for Office Furniture

Navigating the relationship between furniture and work.
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Collapse and Opportunity in the Built Environments Value Chain

How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
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What is a Product?

How value perceived and delivered to customers.
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Authentic Sustainability

How should we think about sustainability today?
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What is Market Positioning?

Five easy questions. Hard answers.
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The New Market Landscape

How to adapt to the post-industrial era.
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New Leadership Priorities

A modern strategy has new requirements.
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Meaningful Engagement

Our integrated approach helps you connect the dots.
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Growth Innovation

Unmet customer needs create opportunities for new products, services, and messages.
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The Ultimate B2B Digital Marketing Guide

Building a B2B Digital Ecosystem
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Brand Meaning

Brands are about perception, communication, aspiration, and identity.
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Brand Psychology

Brands are about what people think.
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Digital Ergonomics

How might the contract furniture industry evolve when work isn't bound to the office?
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Creating Brand Standards

Creating actionable brand standards.
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What is Employer Branding?

Internal branding for talent-driven growth.
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Sustainably Different

Building brands that outlive market cycles.
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Changing Expectations for B2B

​Customers have new expectations for B2B firms.
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Privacy in the Open Office

Privacy in office environments is an ever present issue.
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Next Wave Furniture Innovation

Furniture innovation goes beyond furniture
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Second Cities

Start looking at the market from different perspectives.
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Furniture as Technology

Business model innovation and product innovation go hand-in-hand.
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Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?
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Office Ergonomics, Health, and Wellness

The evolution of office ergonomics.
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Branded Environments

​Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.​
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Rethinking Product Sampling

What do eyeglasses and textiles have in common?
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Inspiration from Nature

Built environment designers often look to nature for inspiration.
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WWAD - What Would Amazon Do?

Despite the hoopla, the information age is just beginning
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Beyond NeoCon

It's time to think beyond NeoCon and the boundaries of the current market
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The Need to Get Different

Adapting to a world of change
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The Landscape of Furniture and Work

Trends shape the industry landscape. Competitors will need to mind the waves.
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What Did We Learn from WeWork?

The contract furniture industry will need to adapt to evolving customer needs.
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Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.
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Make Research Actionable

Avoiding the gap between insights and application.
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Achieving Balance

Balancing internal culture, external customers, and industry shifts is nice. It's also necessary.
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The Brand Bermuda Triangle

Bridging the gap between sales, marketing, and IT.
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Challenger Brands

Brands that challenge increase awareness.
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Brand and Customer Identity

Six stages to link your brand identity to your customer.
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Authentic Brand Engagement

Driving brand engagement by authentic interactions.
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Let’s Make a Deal

Reconsidering the Dealer Value Chain
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Brand Love

People love brands—and love to hate brands.
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Crossing the Collaboration Divide

How will our tools and environments support collaboration?

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