Brand Identity EssentialsOur book is available in six languages and is in its second edition.
↖ Commercial Design
Bridging long-term focus with right-now needs.
Relaunching a legacy brand.
Repositioning a leading materials brand for growth.
Repackaging textile processing.
Creating a program to shape customer demand.
Launching a hospitality market brand.
Digital innovation for a global sustainability leader.
Supporting a leading design and environments leader.
Redefining a materials provider.
Revitalizing a classic furniture brand.
Supporting and growing an innovative brand.
Strategy/InnovationPositioning and Value PropositionsGrowth OpportunitiesUser ResearchResearch SynthesisProduct StrategySustainability as Opportunity
Brand/MarketingBrand StrategyBrand IdentityBrand StandardsMarketing ProgramsDigital MarketingEmployer Branding
Customer/User ExperienceService DesignCustomer Journey MappingUX DesignInteraction Design
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