Commercial Design Innovation

Business innovation, brand marketing, and customer experience for built environments companies.

Peopledesign is the only brand, marketing, and customer experience agency focused on built environments commercial design companies.

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Built environment trends

Furniture as technology

Branded environments

Coworking

Value chain opportunities

Market segments

Digital ergonomics

Office Furniture Marketing

Peopledesign is the only brand, marketing, and customer experience agency focused on marketing office furniture.

Hospitality Furniture Marketing

Peopledesign helps hospitality furniture brands grow.

Education Furniture Marketing

Peopledesign helps education furniture brands grow.

Healthcare Furniture Marketing

Peopledesign helps healthcare furniture brands grow.

Materials Marketing

Peopledesign helps materials brands grow.

Textiles Marketing

Peopledesign helps textile brands grow.

Get clear. Get organized. Get moving.

The Hybrid Office. WFH. Emerging tech. Globalization. Each creates challenges and opportunities for innovation.

Find Focus

Staying relevant to customers means being a brand of choice. We help you define, clarify and communicate your vision and create a horizon plan for a step change.

Define value propositions
Brand message and rebrands
Launch new products or categories
Vertical/Segment marketing
Connect with A&D

Create Alignment

Deliver new value with better systems. We help connect your strategy to a plan with better pathways, greater consistency, and tighter integration.

Digital strategy
Customer experience
NeoCon/physical presence
Global standards
Campaigns

Inspire Action

Build traction with the clarity of a roadmap. We help you implement and manage a new program by extending and empowering your team.

Brand programs
CX Programs
Coaching/training
Quarterly reviews

Clients

Applied Textiles
Carnegie Fabrics
Cumberland Furniture
ESI/Fellowes
Forbo Flooring
GMB AE
Gordon International
Guilford of Maine
Gunlocke
Herman Miller

Haworth
Highmark
Hazen & Sawyer
HON
INDEAL
Indiana Furniture
Inscape
Interface
izzydesign
Knoll
Landscape Forms

Lorin Industries
Nucraft
ODL/Zabitat
Progressive AE
Saganworks
SitOnIt Seating
Steelcase
Turnstone
USAI Lighting
Vaxcel Lighting
Wilsonart

Results

“While President at ESI, I had the opportunity to work with Peopledesign on a rebranding project, which would entail objective and subjective, research with all the major constituents inside and outside the company. Through their holistic process, we were able to rebrand from a marketing perspective, but also, reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.

“This was my third engagement with Peopledesign at my third company. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”

Mark Rhoades
President
Fellowes Contract

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO
Gordon International

“We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.”

Park Kersman
President
Lorin Industries

“Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing
Herman Miller

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”

Tracy Harrison
Senior Project Lead
Haworth

“Peopledesign has been a key strategic partner. We rely on them to challenge us, provide creative solutions, and develop solutions in a fast-paced environment.”

Tim Smith
VP Environments
The HON Company

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.”

Keith Sherman
Marketing Director
Wilsonart

Peopledesign