Commercial Furniture Insights | Peopledesign

Screenshot 2024 10 10 at 4 15 12 PM

Digital Transformation in Commercial Furniture

Leveraging technology for innovation.

Dealer Designer Led web

Sales vs Marketing: What's Your Approach?

Does your scale support all your programs?

Scale

Too Many Products

New products can create energy or drag for your business. Create a system to invest wisely.

Mess

Too Many Brands

Don't have too many characters in your brand story.

Strategy Fits Bkgd

Strategy That Fits

Does your scale support all your programs?

Future Of Work

The Future of Work

Commercial furniture opportunities.

HM Healthcare graphics 01

Commercial Furniture Segment Marketing

Targeting Market Segments in Commercial Interiors

Pages 01 Thumbnail

UX of Work

Physical, digital, or hybrid experiences are part of what’s next.

3gears

Productive Progress

What do we mean by productivity?

Hard Reset Thumbnail

Hard Reset: What’s Next for Office Furniture

Navigating the relationship between furniture and work.

Collapse and Opportunity in the Built Environments Value Chain

How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.

Change Letter 6 Graphics Ca 1

What is a Product?

How value perceived and delivered to customers.

Wave1crop

Authentic Sustainability

How should we think about sustainability today?

Peopledesign Positioning graphic

What is Market Positioning?

Five easy questions. Hard answers.

Accelerated Change 02 Thumbnail

The New Market Landscape

How to adapt to the post-industrial era.

Lens600

New Leadership Priorities

A modern strategy has new requirements.

Peopledesign Innovation Workshop

Meaningful Engagement

Our integrated approach helps you connect the dots.

Peopledesign Jumping the S Curve

Growth Innovation

Unmet customer needs create opportunities for new products, services, and messages.

The Ultimate B2B Digital Marketing Guide

Building a B2B Digital Ecosystem

Amway Atmosphere Thumbnail

Brand Meaning

Brands are about perception, communication, aspiration, and identity.

Brand Psychology

Brands are about what people think.

Digital Ergonomics Thumbnail

Digital Ergonomics

How might the contract furniture industry evolve when work isn't bound to the office?

Creating Brand Standards

Creating actionable brand standards.

Employer Branding Pages Thumbnail

What is Employer Branding?

Internal branding for talent-driven growth.

07 03 Getting Sustainably Different 1

Sustainably Different

Building brands that outlive market cycles.

Changing Expectations For B2 B Thumbnail

Changing Expectations for B2B

Customers have new expectations for B2B firms.

Second Cities Thumbnail

Privacy in the Open Office

Privacy in office environments is an ever present issue.

Next Wave Furniture Innovation Thumbnail

Next Wave Furniture Innovation

Furniture innovation goes beyond furniture

Second Cities

Start looking at the market from different perspectives.

Furniture As Technology Thumbnail

Furniture as Technology

Business model innovation and product innovation go hand-in-hand.

Happy Banana Sad Banana 02 Thumbnail

Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Office Ergonomics, Health, and Wellness

The evolution of office ergonomics.

Branded Environments Thumbnail

Branded Environments

Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.

Rethinking Product Sampling

What do eyeglasses and textiles have in common?

Inspiration from Nature

Built environment designers often look to nature for inspiration.

Wwad What Would Amazon Do Thumbnail

WWAD - What Would Amazon Do?

Despite the hoopla, the information age is just beginning

Beyond NeoCon

It's time to think beyond NeoCon and the boundaries of the current market

Esi showroom

The Need to Get Different

Adapting to a world of change

The Landscape Of Furniture And Work Thumbnail

The Landscape of Furniture and Work

Trends shape the industry landscape. Competitors will need to mind the waves.

What Did We Learn From We Work Thumbnail

What Did We Learn from WeWork?

The contract furniture industry will need to adapt to evolving customer needs.

Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.

Make Research Actionable

Avoiding the gap between insights and application.

Balance V3 Hi

Achieving Balance

Balancing internal culture, external customers, and industry shifts is nice. It's also necessary.

The Brand Bermuda Triangle

Bridging the gap between sales, marketing, and IT.

Challenger Brands

Brands that challenge increase awareness.

Brand and Customer Identity

Six stages to link your brand identity to your customer.

Authentic Brand Engagement

Driving brand engagement by authentic interactions.

Let’S Make A Deal Thumbnail

Let’s Make a Deal

Reconsidering the Dealer Value Chain

Brand Love

People love brands—and love to hate brands.

Crossing The Collaboration Divide Thumbnail

Crossing the Collaboration Divide

How will our tools and environments support collaboration?

Let’s talk

We’re always open for a chat, so get in touch to find out how we can help.

Peopledesign
Who we are
What we do
Who we help
Our purpose

Innovation Strategy
Positioning
Product Portfolio
Brand Strategy
Growth Opportunities

Customer Engagement
Campaigns
Brand Identity
Customer Experience
Marketing Content

Digital Opportunities
Digital Alignment
Websites
Digital Marketing
User Experience

Team Alignment
Brand Standards
Employer Branding
Workshops

Learn From Us
Insights in your inbox!

Insights
Articles
Speaking

Read Our Book
Brand Identity Essentials:
100 Principles for Building Brands

© People Design, Inc. Privacy