Commercial Furniture Product Strategy

↖ Commercial Design

Product Strategy

for Commercial Design Companies

Esi 01 Thumbnail
ESI Work Gear

Repositioning a furniture brand for growth.
Haworth8
Haworth Fern

Launching a new global flagship product.
Wilsonart 01 Thumbnail
Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.
Wilsonart Thumbnail 02
Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.
Hon Inspired
HON Rebrand

Rebranding a mid-market furniture giant.
HM Retail 01
Herman Miller Retail

Relaunching a legacy brand.
Pop Thumbnail V2
Interface POP

Creating a program to shape customer demand.
Dyf Graphics 06
Interface Hospitality

Launching a hospitality market brand.
11 20 Interface Play Page 01
Interface Digital

Digital innovation for a global sustainability leader.
HM See 04
Herman Miller Marketing

Supporting a leading design and environments leader.
HM Healthcare 03 thumbnail
Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
Hm Annual Reports Thumbnail
Herman Miller Annual Reports

Setting new precedents in corporate communications.
Lorin Card
Lorin Industries

Redefining a materials provider.
Thumbnail
Applied Textiles Rebrand

Repackaging textile processing.
Thumbnail
Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.
Kuchar Thumbnail 02
Kuchar Studio Brand

Rebranding an interior design studio.
2025 01 13 Thumbnail Graphics SOI
SitOnIt Seating

Relaunching a growing mid-marketing seating brand.
Inscape Graphics 08
Inscape Rebrand

Relaunching a 100-year-old furniture brand.
Gordon graphics gordon
Gordon International

Aligning brand vision and image.
Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.
2025 01 13 Thumbnail Graphics izzy
izzydesign

Growing an innovative brand.
Indiana Furniture graphics all in
Indiana Furniture

Reimagining and repackaging a quality brand.
2025 01 13 Thumbnail Graphics USAI 01
USAI Lighting

Relaunching a lighting technology innovator.