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Peopledesign Insights

Change Brand Experience Culture

Learning and Leadership Many are starting to think about what comes next, but a new reality was already emerging for education.
Hard Reset: What’s Next for Office Furniture Navigating the relationship between furniture and work.
No NeoCon. Now What? A new normal will soon emerge for many industries, including commercial furnishings.
What Did We Learn from WeWork? The contract furniture industry will need to adapt to evolving customer needs.
The Industrial Mindset Solving today's new problems for people requires a different mindset.
Say What You Mean Starting with SAY can allow companies to DO different things.
The New Classroom Whether educators are utilizing AI, mobile apps, or VR/AR tools, the landscape of learning is being reshaped.
Digital Ergonomics When work isn't bound to the office, how might the contract furniture industry evolve?
Sparking Growth Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.
What is a Product? Consider how value is perceived and delivered to customers.
Mining the Technology Gap What role do new technologies play in your organization?
Absorbing Complexity In order to create simplicity, organizations have to absorb complexity.
The Wisdom of Salespeople Sales are the lifeblood of any organization, but salespeople have even more to offer.
Crossing the Collaboration Divide How will our tools and environments support collaboration?
Brand Love People love brands—and love to hate brands.
Brands, Beliefs, and Experience Brands are bigger than they appear.
Let’s Make a Deal Reconsidering the Dealer Value Chain
Happy Banana, Sad Banana Is your team a Happy Banana or a Sad Banana?
Furniture as Technology Business model innovation and product innovation go hand-in-hand.
Tell a Different Story: Meaningful Talent Acquisition It’s time to build a talent-centric acquisition process.
Human-Centered Design in HR: Building Agile Organizations Building agile organizations requires agile employees and a human-centered design approach to HR.
Transformational HR HR is playing an increasing role in corporate strategy, becoming a discipline focused on transformation not just transactions.
Second Cities Start looking at the market from different perspectives.
Next Wave Furniture Innovation Furniture innovation goes beyond furniture
The Most Important Things (Are Nobody’s Job) Customers are looking for meaningful experiences. Brands need to connect the dots.
The Landscape of Furniture and Work Trends shape the industry landscape. Competitors will need to mind the waves.
Collapse and Opportunity in the Built Environments Value Chain How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
The Need to Get Different Adapting to a world of change
Beyond NeoCon It's time to think beyond NeoCon and the boundaries of the current market
WWAD - What Would Amazon Do? Despite the hoopla, the information age is just beginning
Inspiration from Nature Built environment designers often look to nature for inspiration.
Contract Furniture Segments Many built environment providers target market segments for growth.
Branded Environments Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.
Office Ergonomics, Health, and Wellness The evolution of office ergonomics.
Privacy in the Open Office Privacy in office environments is an ever present issue.
Built Environment Trends Contract furniture, lighting, textiles, and material trends.
First Responders Most emergencies have deep roots. Perhaps we should stop sowing bad seeds in the first place.
Changing Expectations for B2B Customers have new expectations for B2B firms.
Optics - Say vs Do Having "bad optics" suggests dodging the truth as technique. There is a better way.
Regional Branding Can the branding principles that apply to organizations also apply to place?
What to Make? Design has a huge part to play in answering the next question facing the knowledge economy.
The Dream of the 90s If that's graphic design, then I'm an information architect!
Is Design Changing? The future is unwritten, but that shouldn't stop us from thinking about design.
Framing Design Understanding the nature of the problem is the foundation of good problem-solving.
Brand is Not a Garnish Lipstick doesn’t go on pigs, and brand is not a garnish.
Customer Experience Planning Keeping means and ends straight is a way forward.
Transformation and Identity Leaders lead by confidently taking a bold steps.
Brand Identity Essentials - Image credits
Brand Forward Brand meaning and customer experience are foundational for brand platforms.
Finding Strategic Focus Trying to be all things to all people?
Creating Strategic Alignment Connect the dots between brand, media, teams, and tools.
Creating Brand Standards Making brand standards actionable.
What is Design Thinking? What is design thinking, and where is it going?
Branding, Not Blanding A deeper dive into our book, Brand Identity Essentials.
The Brand Bermuda Triangle Bridging the gap between sales, marketing, and IT.
Challenger Brands Brands that challenge increase awareness.
Brand and Customer Identity Six stages to link your brand identity to your customer.
Authentic Brand Engagement Driving brand engagement by authentic interactions.
Nonverbal Branding Backing up your claim with more than words.
Furniture or Technology? Positioning new product technology.
Digital Strategies for B2B Brands Implementing a strong digital strategy can supplement your sales and marketing teams.
The Creator Lever Finding space to co-create meaning.
Wayfinding as Brand Influencing staff behavior to improve patient experiences.
The Changing Education Landscape Rethinking outreach to prospective students, parents, and donors.
Connect With Your Customer 5 steps for creating a sustainable advantage in the connection economy.
Alumni are Worth More than Donations Using alumni in the admissions process.
Your Inner Brand Was Carl Jung an expert in branding?
Change and Choice Change can be hard to see. New lenses are needed to chart the course for a new era.
Top-Line Growth Three elements for generating consistent top-line growth.
Is Prestige Dead in Higher Ed? Rising education costs and the value of the degree.
Above the Market Noise Start integrating your consumers point of view.
Make Research Actionable Avoiding the gap between insights and application.
Rethinking Product Sampling What do eyeglasses and textiles have in common?
Sustainably Different Building brands that outlive market cycles.
New Problems The character of your problem should define your approach.
Creating the New Creative processes are predictably unpredictable.

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