Grand Rapids Branding Agency | Peopledesign

West Michigan Branding

We proudly support local companies that support the West Michigan community with their strategy, brand experience, and marketing. If you live around Grand Rapids, Michigan, you will have seen our work for GVSU, GRAM, GRPL, ArtPrize, KCAD, Macatawa Bank, St. Cecilia Music Center, SSMS, and more.

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Grand Rapids Public Library Rebrand

Updating a public institution to reflect a changing community.

GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.

ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.

Grand Rapids Art Museum Brand

A new identity for a new era.

Uica

UICA Rebrand

Re-imagining an emergent brand.

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GVSU Next is Now

Evolving an innovative education brand.

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KCAD Brand System

Recasting a higher education brand.

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REP4 - Rapid Education Prototyping

Rethinking equity in education.

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Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

Michigan SBDC Customer Experience

Reimagining a business services delivery.

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Neurocore Rebrand

Re-envisioning a consumer health technology company.

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Bloomscape Brand Creation

Planting an online brand for healthy growth.

We guide many national and global organizations based in West Michigan as well.

Haworth8

Haworth Fern

Launching a new global flagship product.

Amway eSpring

Consumer rebrand and global brand standards.

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Herman Miller Marketing

Supporting a leading design and environments leader.

Guilford of Maine

A textiles brand aligned its long-term vision with immediate market pressure.

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Herman Miller Retail

Relaunching a legacy brand.

Amway Atmosphere

Global brand standards.

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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

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Herman Miller Annual Reports

Setting new precedents in corporate communications.

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Lorin Industries

Redefining a materials provider.

Applied Textiles Rebrand

Repackaging textile processing.

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Cumberland Furniture Rebrand

Revitalizing a classic brand for a changing dealer channel.

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izzydesign

Growing an innovative brand.