Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Contact Us

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

 

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

 

 

 

 

 

Grand Rapids Branding Agency

West Michigan Branding

We proudly support local companies that support the West Michigan community with their strategy, brand experience, and marketing. If you live around Grand Rapids, Michigan, you will have seen our work for GVSU, GRAM, GRPL, ArtPrize, KCAD, Macatawa Bank, St. Cecilia Music Center, SSMS, and more.

2024 09 06 GRPL Web Graphics 21
Grand Rapids Public Library Rebrand

Updating a public institution to reflect a changing community.
Gvsu Thumbnail
GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.
Thumbnail
ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.
Gram Thumbnail
Grand Rapids Art Museum Brand

A new identity for a new era.
Uica
UICA Rebrand

Re-imagining an emergent brand.
GVSU Next graphics 01
GVSU Next is Now

Evolving an innovative education brand.
KCAD thumbnail sm
KCAD Brand System

Recasting a higher education brand.
REP4
REP4 - Rapid Education Prototyping

Rethinking equity in education.
Thumbnaill
Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.
SBDC thumbnail
Michigan SBDC Customer Experience

Reimagining a business services delivery.
Thumbnail1
Neurocore Rebrand

Re-envisioning a consumer health technology company.
Bloomscape graphics photo 02
Bloomscape Brand Creation

Planting an online brand for healthy growth.
We guide many national and global organizations based in West Michigan as well.

Haworth8
Haworth Fern

Launching a new global flagship product.
Thumbnail 1
Amway eSpring

Consumer rebrand and global brand standards.
HM See 04
Herman Miller Marketing

Supporting a leading design and environments leader.
Thumbnail
Guilford of Maine

A textiles brand aligned its long-term vision with immediate market pressure.
HM Retail 01
Herman Miller Retail

Relaunching a legacy brand.
Thumbnail
Amway Atmosphere

Global brand standards.
HM Healthcare 03 thumbnail
Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
Hm Annual Reports Thumbnail
Herman Miller Annual Reports

Setting new precedents in corporate communications.
Lorin Card
Lorin Industries

Redefining a materials provider.
Thumbnail
Applied Textiles Rebrand

Repackaging textile processing.
Cumberland Thumbnail
Cumberland Furniture Rebrand

Revitalizing a classic brand for a changing dealer channel.
2025 01 13 Thumbnail Graphics izzy
izzydesign

Growing an innovative brand.

Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

 

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles