Brand Identity EssentialsOur book is available in six languages and is in its second edition.
↖ Commercial Design
Repositioning a brand for growth.
Launching a new global flagship product.
Repositioning a leading materials brand for growth.
Rebranding a mid-market furniture giant.
Relaunching a legacy brand.
Creating a program to shape customer demand.
Launching a hospitality market brand.
Digital innovation for a global sustainability leader.
Supporting a leading design and environments leader.
Marketing support for a leading healthcare furniture brand.
Setting new precedents in corporate communications.
Redefining a materials provider.
Repackaging textile processing.
Bridging long-term focus with right-now needs.
Rebranding an interior design studio.
Relaunching a growing B2B furniture company.
Relaunching a 100-year-old furniture brand.
Aligning brand vision and image.
Revitalizing a classic furniture brand.
Supporting and growing an innovative brand.
Reimagining and repackaging a quality brand.
Focusing and relaunching a lighting technology innovator.
Strategy/InnovationPositioning and Value PropositionsGrowth OpportunitiesUser ResearchResearch SynthesisProduct StrategySustainability as Opportunity
Brand/MarketingBrand StrategyBrand IdentityBrand StandardsMarketing ProgramsDigital MarketingEmployer Branding
Customer/User ExperienceService DesignCustomer Journey MappingUX DesignInteraction Design
© People Design, Inc. Privacy