Commercial Furniture Product Strategy

↖ Commercial Design

Product Strategy

for Commercial Design Companies

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ESI Work Gear

Repositioning a brand for growth.
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Haworth Fern

Launching a new global flagship product.
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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.
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Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.
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HON Company Rebrand

Rebranding a mid-market furniture giant.
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Herman Miller Retail

Relaunching a legacy brand.
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Interface POP

Creating a program to shape customer demand.
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Interface Hospitality

Launching a hospitality market brand.
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Interface Digital

Digital innovation for a global sustainability leader.
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Herman Miller Marketing

Supporting a leading design and environments leader.
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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
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Herman Miller Annual Reports

Setting new precedents in corporate communications.
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Lorin Industries

Redefining a materials provider.
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Applied Textiles Rebrand

Repackaging textile processing.
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Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.
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Kuchar Studio Brand

Rebranding an interior design studio.
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SitOnIt Seating

Relaunching a growing B2B furniture company.
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Inscape Rebrand

Relaunching a 100-year-old furniture brand.
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Gordon International

Aligning brand vision and image.
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Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.
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izzydesign brand

Supporting and growing an innovative brand.
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Indiana Furniture

Reimagining and repackaging a quality brand.
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USAI Lighting Rebrand

Focusing and relaunching a lighting technology innovator.

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