Contract Furniture Marketing

Commercial Furniture mirrors the evolution of knowledge work. A complex industry of manufacturers, sellers, specifiers, designers, and users faces new challenges and opportunities through technology, materiality, and sustainability. We help furniture companies navigate change and grow.

We have broad experience helping contract furniture companies grow from startups to majors.







2025 06 27 Spec CS Graphics 9 1
Spec Furniture

Repacking and relaunching a growing furniture company.
2025 07 01 ERG Logo
ERG International

Relaunching a growing furniture brand.
2024 06 26 GRC Web Graphics 3
Grand Rapids Chair Rebrand

Revitalizing a legacy brand.
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Landscape Forms Website

A new digital experience for an industry leader.
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ESI Work Gear

Repositioning a furniture brand for growth.
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BioFit

A tighter strategy for a niche furniture company.
2025 02 02 Wilsonart Web Graphics 2
Wilsonart Traceless Campaign

New product positioning and campaign.
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Gordon International

Aligning brand vision and image.
2025 01 28 Highmark Web Graphics 1
Highmark Seating

A tighter position and message for a seating provider.
2025 01 29 Haworth Soji Web Graphics 1
Haworth Soji

A new photo library for a critical seating product.
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Haworth Fern

Launching a new global flagship product.
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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.
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HON Rebrand

Rebranding a mid-market furniture giant.
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Interface Digital

Digital innovation for a global sustainability leader.
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Herman Miller Retail

Relaunching a legacy brand.
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Interface POP

Creating a program to shape customer demand.
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Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.
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Interface Hospitality

Launching a hospitality market brand.
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Herman Miller Marketing

Supporting a leading design and environments leader.
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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
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Herman Miller Annual Reports

Setting new precedents in corporate communications.
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Applied Textiles Rebrand

Repackaging textile processing.
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Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.
Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.
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izzydesign

Growing an innovative brand.
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Indiana Furniture

Reimagining and repackaging a quality brand.
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SitOnIt Seating

Relaunching a growing mid-marketing seating brand.
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Inscape Rebrand

Relaunching a 100-year-old furniture brand.