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How to adapt to the post-industrial era.
A modern strategy has new requirements.
Brands are about perception, communication, aspiration, and identity.
Does your scale support all your programs?
New products can create energy or drag for your business. Create a system to invest wisely.
Don't have too many characters in your brand story.
What is a sustainable brand?
Brands are about what people think.
Change is inevitable, but the rate of change for a brand is a strategic choice.
Creating experience design systems – customers, users, employees.
Five easy questions. Hard answers.
The war for talent beyond transactions.
Physical, digital, or hybrid experiences are part of what’s next.
Our integrated approach helps you connect the dots.
Insights about business, research, strategy, branding, culture, and customer experience.
Creating actionable brand standards.
How should we think about sustainability today?
Balancing the needs of customers and organizations with systems thinking.
What are the boundaries and opportunities of design?
5 steps for creating a sustainable advantage in the connection economy
Protecting your Brand Investments - Brand Intellectual Property
What do we mean by productivity?
Starting with SAY can allow companies to DO different things.
Sales are the lifeblood of any organization, but salespeople have even more to offer.
Three ways to create top-line growth.
How value perceived and delivered to customers.
Building brands that outlive market cycles.
Internal branding for talent-driven growth.
Unmet customer needs create opportunities for new products, services, and messages.
Building a B2B Digital Ecosystem
Balancing internal culture, external customers, and industry shifts is nice. It's also necessary.
Opportunities for companies that serve the built environment.
Rethinking outreach to prospective students, parents, and donors.
Change can be hard to see. New lenses are needed to chart the course for a new era.
Bridging the gap between sales, marketing, and IT.
Brands that challenge increase awareness.
Six stages to link your brand identity to your customer.
Driving brand engagement by authentic interactions.
Backing up your claim with more than words.
Implementing a strong digital strategy can supplement your sales and marketing teams.
Finding space to co-create meaning.
Using alumni in the admissions process.
Was Carl Jung an expert in branding?
Rising education costs and the value of the degree.
Start integrating your consumers point of view.
Avoiding the gap between insights and application.
What do eyeglasses and textiles have in common?
The character of your problem should define your approach.
Creative processes are predictably unpredictable.
Brand meaning and customer experience are foundational for brand platforms.
Leaders lead by confidently taking a bold steps.
Keeping means and ends straight is a way forward.
Lipstick doesn’t go on pigs, and brand is not a garnish.
Understanding the nature of the problem is the foundation of good problem-solving.
The future is unwritten, but that shouldn't stop us from thinking about design.
Can the branding principles that apply to organizations also apply to place?
Customers have new expectations for B2B firms.
Privacy in office environments is an ever present issue.
The evolution of office ergonomics.
Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.
Built environment designers often look to nature for inspiration.
Despite the hoopla, the information age is just beginning
It's time to think beyond NeoCon and the boundaries of the current market
Adapting to a world of change
How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
Trends shape the industry landscape. Competitors will need to mind the waves.
Customers are looking for meaningful experiences. Brands need to connect the dots.
It’s time to build a talent-centric acquisition process.
Building agile organizations requires agile employees and a human-centered design approach to HR.
Furniture innovation goes beyond furniture
Start looking at the market from different perspectives.
Business model innovation and product innovation go hand-in-hand.
Is your team a Happy Banana or a Sad Banana?
Reconsidering the Dealer Value Chain
People love brands—and love to hate brands.
How will our tools and environments support collaboration?
What role do new technologies play in your organization?
Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.
Whether educators are utilizing AI, mobile apps, or VR/AR tools, the landscape of learning is being reshaped.
Solving today's new problems for people requires a different mindset.
The contract furniture industry will need to adapt to evolving customer needs.
We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.
Many are starting to think about what comes next, but a new reality was already emerging for education.
Navigating the relationship between furniture and work.
A new normal will soon emerge for many industries, including commercial furnishings.
Layers of experience, from macro to micro, are on the same continuum.
For many institutions, it is time to rethink the overall value proposition of education.
The new reality for work is hard to ignore.
To make a bigger difference, find the right problem.
Human experience, a product of consciousness itself, is hard to define and evaluate.
Metrics are great, but be careful what you measure.
Commercial furniture manufacturers are being pushed toward retail.
Targeting Market Segments in Commercial Interiors
Leveraging technology for innovation.
How might the contract furniture industry evolve when work isn't bound to the office?