Client History – Peopledesign | Peopledesign

Client history

Peopledesign has worked with built environment manufacturers, dealers, and A&E firms since the early 1990s — alongside a broader range of clients across healthcare, education, and consumer brands. The work below represents that full history. The strategic focus today is the built environment, where we've done our deepest and most sustained work.

HM Retail 01

MillerKnoll

Sustaining brand authority for iconic brands.

ESI Showroom 05

Fellowes

Helping build a growing furniture brand.

2025 01 29 Haworth Soji Web Graphics 2

Haworth

Brand strategy for a global furniture leader.

2025 01 13 Wilsonart Web Graphics 7

Wilsonart Engineered Surfaces

A materials leader repositioned for a new market.

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Landscape Forms

Digital transformation for a category leader.

Interface

Digital leadership turned into specification advantage.

Hon Inspired

HNI Corporation

Strategic brand work for one of the industry's most complex portfolios.

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Steelcase

Supporting a contract furniture innovator.

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ESI Work Gear

A defensible position in a crowded market.

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Haworth Fern

Launching a new global flagship product.

Kelley | Uustal

Relaunching a premium services brand.

GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.

2024 06 26 GRC Web Graphics 3

Grand Rapids Chair Rebrand

A legacy seating brand found what made it worth specifying.

2024 08 28 GMB Web Graphics 1a

GMB Rebrand

Revitalizing an AE brand.

2025 01 13 Thumbnail Landscape Forms 1

Landscape Forms Website

A new digital experience for an industry leader.

2024 08 13 Hastings Web Graphics Magazine

Hastings Insurance Brand

Refreshing a 135-year-old brand.

2024 06 27 Otter Air Web Graphics 2

Otter Air Brand

Creating a new airline brand.

2024 09 27 MSBF Web Graphics 9

Michigan Sustainable Business Forum

Relaunching a sustainability brand.

2024 09 06 GRPL Web Graphics 21

Grand Rapids Public Library Rebrand

Updating a public institution to reflect a changing community.

Amway eSpring

Consumer rebrand and global brand standards.

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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

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Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

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Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

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Neurocore Rebrand

Re-envisioning a consumer health technology company.

ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.

Hon Inspired

HON Rebrand

Rebranding a mid-market furniture giant.

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KCAD Brand System

Recasting a higher education brand.

HM Retail 01

Herman Miller Retail

Relaunching a legacy brand.

Amway Atmosphere

Global brand standards.

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Interface POP

Creating a program to shape customer demand.

Dyf Graphics 06

Interface Hospitality

Launching a hospitality market brand.

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Interface Digital

Digital innovation for a global sustainability leader.

REP4

REP4 - Rapid Education Prototyping

Rethinking equity in education.

GVSU Next graphics 01

GVSU Next is Now

Evolving an innovative education brand.

HM See 04

Herman Miller Marketing

Supporting a leading design and environments leader.

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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

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Herman Miller Annual Reports

Setting new precedents in corporate communications.

Lorin Card

Lorin Industries

Redefining a materials provider.

Applied Textiles Rebrand

Repackaging textile processing.

Guilford of Maine

A textiles brand aligned its long-term vision with immediate market pressure.

Grand Rapids Art Museum Brand

A new identity for a new era.

Michigan SBDC Customer Experience

Reimagining a business services delivery.

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Bloomscape Brand Creation

Planting an online brand for healthy growth.

Uica

UICA Rebrand

Re-imagining an emergent brand.

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Gordon International

Aligning brand vision and image.

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Cumberland Furniture Rebrand

Revitalizing a classic brand for a changing dealer channel.

2025 01 13 Thumbnail Graphics izzy

izzydesign

Growing an innovative brand.

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Indiana Furniture

Reimagining and repackaging a quality brand.

2025 01 13 Thumbnail Graphics USAI 01

USAI Lighting

Relaunching a lighting technology innovator.

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Kuchar Studio Brand

Rebranding an interior design studio.

2025 01 13 Thumbnail Graphics SOI

SitOnIt Seating

Relaunching a growing mid-marketing seating brand.

Inscape Graphics 08

Inscape Rebrand

Relaunching a 100-year-old furniture brand.

Hoymiles Rebrand

Rebranding a clean energy company.

2025 01 28 Bio Fit Web Graphics 15

BioFit

A tighter strategy for a niche furniture company.

2025 02 02 Wilsonart Web Graphics 2

Wilsonart Traceless Campaign

New product positioning and campaign.

2025 01 28 Highmark Web Graphics 1

Highmark Seating

Highmark got clear on who it was for, and how to reach them.

2025 01 29 Haworth Soji Web Graphics 1

Haworth Soji

A new photo library for a critical seating product.

2025 01 29 Georgia Pacific Luxe Pack Web Graphics 2

Georgia-Pacific Luxe Pack

Displays and point-of-purchase approaches for a trade show in Monaco.

2025 02 01 Vaxcel Graphics 17

Vaxcel Lighting Rebrand

Refocusing and repackaging a retail lighting brand.

2025 06 27 Spec CS Graphics 9 1

Spec Furniture

Spec Furniture grew into its name.

ERG International

Repositioned for A&D specification.

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Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.